Develop an ethical and strategic approach to management with AIU’s online MBA in Marketing.
AIU’S MBA in marketing explores the different business facets that shape marketing and how marketing shapes business strategy, operations, and even finance. The program combines quantitative and qualitative research analysis, advanced economic concepts, and strategic communication. You will be taught by professionals that can impart real-world lessons and applications.
The curriculum has been designed in a manner so that students can immerse themselves in the legal aspects of market research methods, international marketing, product and brand management, and strategic management.
WHAT SKILLS WILL YOU ACQUIRE?
Graduates with a minimum of 10+2+3 years of formal education from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline with a minimum of 50% marks or cumulative grade point average of 2.0 on a 4.0 scale or 5.0 on a 10.0 scale
No GMAT is required
12 MONTHS, 48 CREDIT HOURS
Within the context of the multinational firm, this course examines the development of policy, financing options for international business and the making of standard financial management decisions.
The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.
In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analysis.
This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.
This course concentrates on strategic, as opposed to tactical, aspects of marketing. It is designed to familiarize students with the problems implicit in market planning in multi-product organizations, help them develop skill in using contemporary approaches for developing strategic plans, present a framework for market planning and new product entry strategies, and allow students to experience the design and implementation of a marketing plan. This course uses simulation.
This course is designed to provide a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focus on analysis of information about the customer as well as information about the customer’s wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings, and improving customer service efforts.
This course is designed to provide the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.
Students will have the opportunity to consider the product and brand management decisions that must be made to build and manage brand equity.
* Attractive Financing options available
All applications for this course must be made through an Online Application Form.
A copy (scan) of the following documents must be uploaded as part of the selection and enrolment process.
12th and Graduation Mark sheets
Proficiency in English (IELTS, TOEFL etc.)
Govt issued ID Proof
Experience Certificates (if applicable)
One Passport-size Picture
Relieving Letters having DOJ and DOL (if applicable). For current job, you can share your joining letter along with the last month salary slip
Applications along with the substantiating documents will be reviewed based on eligibility. Candidates subsequently shortlisted by AIU for enrolment will receive intimation of selection to the program. Candidates will then be required to remit the programme fee of Rs.3.00 Lacs + GST. Last Date to remit the Program Fee is 15/07/2021. Fee once paid is non-refundable. Candidates will receive the session access credentials and program will commence sessions on the schedule start date.
START DATE - 21st Jul 21
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