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MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE WITH A SPECIALIZATION IN MARKETING

Develop an ethical and strategic approach to management with AIU’s online MBA in Marketing.

ADMISSIONS OPEN

Call us now on 9811057760 or
write to us enquiry.dtd@talentedge.in

Start Date - 21st Jul 21 | Duration - 12 Months | Download Brochure

ABOUT THIS COURSE

AIU’S MBA in marketing explores the different business facets that shape marketing and how marketing shapes business strategy, operations, and even finance. The program combines quantitative and qualitative research analysis, advanced economic concepts, and strategic communication. You will be taught by professionals that can impart real-world lessons and applications.

The curriculum has been designed in a manner so that students can immerse themselves in the legal aspects of market research methods, international marketing, product and brand management, and strategic management.

YOU’LL LEARN TO
  • Expand your understanding of marketing and business administration.
  • Leverage industry tools to innovatively solve problems and develop opportunities.
  • Hone your critical thinking and decision-making capabilities, as well as develop leadership skills.
  • Lead marketing teams, develop compelling campaigns, manage brand identity and products, and make strategic decisions on a global scale.

WHAT SKILLS WILL YOU ACQUIRE?

  • Communication
  • Brand management
  • Critical thinking
  • Sales management
  • Leadership
  • Strategic decision – making

ADMISSIONS OPEN

Start Date - 21st Jul 21
Call us now on 9811057760 or
write to us enquiry.dtd@talentedge.in

WHAT BENEFITS YOU’LL GET
Access the course at any time, from any place.
The faculty members teach industry-relevant curriculum and bring their real-world experience to the classroom.
Convenient and flexible pedagogy that enables you to work around a busy schedule and allows you to to read, listen to, or watch, customized course content from any web-enabled device.
An online library that provides access to carefully selected articles, books and websites that can help you get all the answers.
  • ELIGIBILITY REQUIREMENT
  • Graduates with a minimum of 10+2+3 years of formal education from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline with a minimum of 50% marks or cumulative grade point average of 2.0 on a 4.0 scale or 5.0 on a 10.0 scale

     

    No GMAT is required

  • DURATION OF THE COURSE
  • 12 MONTHS, 48 CREDIT HOURS

PROGRAM REQUIREMENTS
BUSINESS CORE
FIN 630
MGT 600
MKT 640
MGT 680
Global Financial Management
Business Research for Decision Making
A Managerial Approach to Marketing
Strategic Management
6
6
6
6
Total Core Requirements
24
HUMAN RESOURCE MANAGEMENT
MKT 661
MKT 665
MKT 660
MKT 665
Strategic Marketing
Research Methods in Marketing
International Marketing
Product and Brand Management
6
6
6
6
Total Specialization Requirements
24
Total MBA Degree Requirements
48 Credits
CLASS
OVERVIEW
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  • Global Financial Management

    Within the context of the multinational firm, this course examines the development of policy, financing options for international business and the making of standard financial management decisions.

  • Strategic Management

    The development and implementation by the global enterprise of integrated business strategies and policies is the focus of this applied course. Course contents include the planning, implementation, management, and evaluation of the corporate resources, products, and assets. Advanced research is an integral component of this course.

  • Business Research for Decision Making

    In this course, the student will explore decision making from a managerial viewpoint and examine the role of decision making in dealing with employees, formulating strategy, and negotiating. This course requires students to understand, apply, and evaluate both quantitative and qualitative research methodologies as they apply to business studies and analysis.

  • A Managerial Approach to Marketing

    This course focuses on the application of marketing concepts in a global organization. Students will examine international channel distribution as well as promotional, pricing, and product strategies.

  • Strategic Marketing

    This course concentrates on strategic, as opposed to tactical, aspects of marketing. It is designed to familiarize students with the problems implicit in market planning in multi-product organizations, help them develop skill in using contemporary approaches for developing strategic plans, present a framework for market planning and new product entry strategies, and allow students to experience the design and implementation of a marketing plan. This course uses simulation.

  • Research Methods in Marketing

    This course is designed to provide a systematic approach to structure, implementation, and analysis of marketing research for decision making. This course will focus on analysis of information about the customer as well as information about the customer’s wants and needs for the purposes of developing marketing promotional campaigns, developing new products and refining current product offerings, and improving customer service efforts.

  • International Marketing

    This course is designed to provide the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.

  • Product and Brand Management

    Students will have the opportunity to consider the product and brand management decisions that must be made to build and manage brand equity.

FACULTY
Among the AIU faculty are recognized industry specialists, many of whom have served as executives and entrepreneurs.
FEES
An extremely competitive fee of ONLY INR 3 Lakhs + GST

* Attractive Financing options available

FEE PAYMENT OPTIONS

  • Limited time offer - Make the full payment upfront and get an instant discount of Rs. 20000. Pay only Rs. 3,34,000 instead of Rs. 3,54,000
  • Make a Down Payment of Rs. 54000. Avail interest free 12 month loan on the remaining Rs. 3,00,000
  • Make a Down Payment of Rs. 54000. Avail loans for duration of more than 12 months on the remaining Rs. 3,00,000 at attractively low interest rates
  • Make a Down Payment of Rs. 54000. Pay the remaining fee of Rs. 3,00,000 before the payment due date
APPLICATION PROCESS

 

All applications for this course must be made through an Online Application Form.

A copy (scan) of the following documents must be uploaded as part of the selection and enrolment process.

Document Requirements

12th and Graduation Mark sheets

Proficiency in English (IELTS, TOEFL etc.)

Govt issued ID Proof

Experience Certificates (if applicable)

One Passport-size Picture

Relieving Letters having DOJ and DOL (if applicable). For current job, you can share your joining letter along with the last month salary slip

Applications along with the substantiating documents will be reviewed based on eligibility. Candidates subsequently shortlisted by AIU for enrolment will receive intimation of selection to the program. Candidates will then be required to remit the programme fee of Rs.3.00 Lacs + GST. Last Date to remit the Program Fee is 15/07/2021. Fee once paid is non-refundable. Candidates will receive the session access credentials and program will commence sessions on the schedule start date.

ADMISSIONS OPEN

START DATE - 21st Jul 21

Enroll Now

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