AIU’S MBA in marketing explores the different business facets that shape marketing and how marketing shapes business strategy, operations, and even finance. The program combines quantitative and qualitative research analysis, advanced economic concepts, and strategic communication. You will be taught by professionals that can impart real-world lessons and applications.
The curriculum has been designed in a manner so that students can immerse themselves in the legal aspects of market research methods, international marketing, product and brand management, and strategic management.
WHAT SKILLS WILL YOU ACQUIRE?
Graduates with a minimum of 10+2+3 years of formal education from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline with a minimum of 50% marks or cumulative grade point average of 2.0 on a 4.0 scale or 5.0 on a 10.0 scale
No GMAT is required
12 MONTHS, 48 CREDIT HOURS
This course allows you to look into the development of policy, making standard financial management decisions, and to explore various financing options for international businesses based on the multinational firms.
This course will allow you to dig deeper into the planning, implementation, management, and evaluation of the corporate resources, products, assets, and development and implementation of integrated business strategies and policies by the global enterprises.
Explore the role of decision-making in dealing with employees, formulating strategy, and negotiating from a managerial viewpoint. In this course, you will be required to understand, apply, and evaluate both quantitative and qualitative research methodologies.
This course will enable you to understand the applications of marketing concepts in a global organization, and examine international channel distribution as well as promotional pricing.
This module concentrates on strategic, as opposed to tactical, aspects of marketing and is designed to familiarize the participants with the inherent problems in market planning in multi-product organizations. The course will offer you a deeper understanding of contemporary approaches for strategic planning, market planning, and new product entry strategies, and experience the design and implementation of a marketing plan through simulation.
Dig deeper into the needs and wants of the customers, and analyse the information for developing marketing promotional campaigns, new products, refine current product offerings, and improve customer service efforts. This course will help you gain strategic decision-making skills critical for becoming a successful marketer.
This course will help you take marketing decisions at the International level by examining the issues involving trends, factors, and forces (such as institutions, culture, politics, law, and environment) that affect global marketing activities.
This course will provide you the opportunity to learn about the product and brand management and take decisions to build brand value and equity.
* Attractive Financing options available
At the time of application to the program, register with a down payment of Rs.27,000. Thereafter, the completed application along with the supporting documents will be sent to AIU for shortlisting and selection. If your candidature is selected by AIU for enrolment into the program, then the registration amount of Rs.27,000 will be adjusted towards the payable program fee. However, in the event that your candidature for enrolment into AIU is rejected, the registration amount of Rs.27,000 will be refunded to you in full.
The following 4 options are available for payment of the balance program fee.