Articles

Innovation in the Field of Digital Marketing   The word innovation is often associated with a creative field such as digital marketing that always has developments and evolutions taking place. A sector that undergoes changes every now and then needs to develop its technologies, strategies, plans and other attributes.   Digital Marketing as a sector […]

With a constant rise in internet users, it has become almost impossible for companies to ignore the significance of implementing digital marketing in their strategies. To engage your target audience, it is critical for your business to have an effective online presence.    There are nearly 4.66 billion users of the internet, which translates to […]

Dissecting Covid: Causing a Massive Change in Business Settings   The current world has been plagued by the severity of the infamous Coronavirus that has brought about numerous disruptions. Be it wearing face masks at public places, RT PCR tests before travel, or even self isolation periods when visiting countries abroad, the new laws and […]

There has been a noticeable change in the business environment over the years, and interestingly, it still keeps on evolving. Organisations depend on and interact with their external environment for survival and growth. This is why changes in an organisation can occur due to internal and external pressures on the company.   Internal factors that […]

Different Cultures, Different Opportunities   Have you ever tried eating a dish, maybe dal fry or even fried rice every time each day?   Do you think one can eat the same cuisine every day?   Can the taste buds remain alive while getting accustomed to one type of food?   The obvious answers to […]

Data is probably one of the most valuable resources today because technology can exploit available information to provide valuable insights to businesses. The massive volume of data generated by companies as part of their daily operations is a treasure trove of beneficial information. Analyzing such information can help companies understand what and why things went […]

 “A goal without a plan is just a wish.”   The short and sweet proverb above by Antoine De Saint Exupery hits the nail right on the head as it showcases the need for goal setting in achieving dreams. The basic idea of listing down goals is to give a deadline for their achievement and […]

Understanding the Basis of an Organisational Supply Chain   Organisations today look out for end-to-end connected supply chains that can help them perform their tasks with efficiency and finesse. Supply chains are the set of associated events that oversee, manage and offer inputs regarding different facets of product procurement to its delivery.   Several retailing […]

  Did you know that 39% of companies are facing disruptions due to a lack of supply chain management?   That’s right; it has become one of the top challenges companies struggle to overcome, accompanied by hiring and retaining qualified workers, forecasting, faster response times, and rising customer service expectations.    The Covid-19 pandemic sure […]

  Since prehistoric times, there have been confident leaders, marshalls, and other personnel entrusted with looking after their troops and helping them achieve success on the battlefield.    These marshals and leaders had to look after their army’s ration supplies, food, clothing and ensure that they felt motivated and inspired for coming out triumphant in […]