It’s been more than a decade and a half since digital marketing was introduced. That’s right!  It’s not a new concept. It’s just growing tenfold every passing year.   Today, digital marketing has become the mainstay method for companies to market and promote their products to a larger audience. However, to learn digital marketing is […]

There may be a hundred different ways to manage a project. Some prefer the baby boomers approach, which used to be effective. However, with millennials infiltrating the workforce, managers are required to up their project management strategy.   A project management program online can help you do just that. But, you need to pick a […]

The workforce today constitutes a considerable percentage of millennials. And, millennials, unlike the baby boomers, get disengaged very easily. Having said that, not only the HR but the respective team managers must make it a priority to engage their team members.   A disengaged employee is an unproductive one.   And once they lose interest […]

Transformational leadership is a term that we hear more and more nowadays though the concept is almost four decades old. The idea of Transformational Leadership was formulated in 1973, but a more precise and detailed explanation of what it is was formulated in 1985 by Bernard M Bass. He went on to enumerate qualities such […]

Small, medium and large businesses fundamentally spend on the marketing and sales department for improving performance as a whole. Marketing and sales teams, in a nutshell, are the backbones of an organization. Every marketing and sales enthusiast must understand the fundamental roles and responsibilities of the sales and marketing team to introduce well-versed and efficient […]

The time people spend in front of their TVs is coming down thanks to the digital age. Every show, news, or movie is now available on your mobile phone or computer screens. As people move from TV sets to their internet devices, traditional marketing is now shifting to digital marketing. Marketers use the awesome power […]

Irrespective of whether one is new to project management or with many years of experience, people still encounter problems that they may not have faced before. The work is such that you can expect new challenges with every fresh venture. Whatever problems you face, tasks need to be completed within a given time and budget […]

When your team is working hard to develop products or services by focusing on “its benefits”, it’s quite important to outline a sales and marketing strategy. In case the strategy falters due to some reasons, then your team has to think about ideas right from scratch. So, to help you take the game plan to […]

There is much buzz about transformational leaders and how they can help not just an organization but everyone who works there. These managers are admired by their team. Such individuals can make their team perform beyond the expectation of anyone. If these people can persuade others to rise above selfish gains and think about the […]

Are you looking to polish your marketing skills? Are you thinking of switching career paths to digital marketing? Are you aspiring to become a digital marketer? Well, whatever your reasons are for entering the digital space, conquering the mighty old game of the internet is not easy. This is why here are the top digital […]