Articles

Data is taking over the world and you cannot help it. It has in-fact unsuspectingly become part of the most mundane everyday tasks. Wondering how? Let’s take a look at your everyday activities. You bought a book on Amazon last week. Now, when you visit their website, you see suggestions for more books, likely similar […]

Advertising is one of the most widely used tools for marketing communication by businesses of all types and sizes for better brand visibility, promotion of brand image and higher sales. The industry is seen as one of the most glamorous and competitive ones there is, with big money involved. Accordingly, jobs in this industry are […]

   What’s Bringing about a Revolution in the Educational Department?   In the current day and age with technological advancements taking rapidly in all domains- engineering, data sciences, marketing, businesses and other sectors, the education department hasn’t been left behind and as such E-learning paradigms have ensured that online teaching continues to inspire and educate […]

When you look around today, you will notice how digital marketing is fast becoming the biggest tool to reach as well as engage customers. It is likely that you might wonder about it and read many articles or blogs that contain details of what it covers. However, the best way to get an edge over […]

Digital marketing is essential to the growth of businesses today for a multitude of reasons. Besides the obvious that most people spend an average of two to two-and-a-half hours on social media platforms every day, digital marketing offers a range of benefits. Digital marketing is affordable, it has a higher return on investment, it is […]

In today’s dynamic and fast-pacing world, it’s no secret that carving out a thriving career in finance hinges on a lot more than good grades. Whether you are just starting out as a finance executive or have decades of experience in the field, the criteria on which candidates are judged is changing.   So you […]

Branding and marketing may seem the same to a layman. However, they are poles apart when you look at it from a professional’s point of view. Contemplating that difference is imperative before you choose between starting a career in either of these domains.   An online marketing and branding course can be the ideal solution […]

Now is the best time to get a job in the HR domain as the sector is expected to flourish exponentially in the coming years. Also, another reason for young professionals to enter this domain is that organisations are constantly on the lookout for people who can manage the new millennial workforce pre-empting the organisation’s […]

Sales and Marketing: It’s a Two-Way Lane The relationship between the sales and marketing processes of digital marketing departments is a give and take one. Both these aspects offer and provide value to each other and form an indispensable part of worldwide marketing campaigns, advertising hoardings, banners and other marketing platforms. Many open and renowned […]

HR is being asked to revisit and realign their skills constantly for the past couple of decades now. First, the requirement was to become a true business partner. While that skill is still much in demand and need for HR professionals, there is a rise in other skills that companies want their HR teams to […]