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Which is a Better Career Choice? Advertising Management Vs Brand Management

The functions of advertising management and brand management overlap to a large extent. Advertising and brand managers have analogous jobs, although brand managers concentrate heavily on the overall appeal of the brand, while advertising managers work on the acquisition of sales through the promotion of services and goods. Both advertising and brand managers at some […]

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Benefits Of Pursuing Project Management Certification From XLRI

Project Management certification is recognised all over the world and is offered by many esteemed institutions one of which is XLRI – Xavier School of Management. Project Management course from XLRI will not only glorifies your resume but also helps you in the advancement of your skills. XLRI is one of the finest institutions that […]

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Why Learning Data Science is Important in 2020?

What is Data Science? Data Science is a multifaceted field that makes use of data using algorithm techniques,  scientific methods to extricate knowledge and derive insights from structured as well as unstructured forms of data. Data Science online programs are used to acquire knowledge on the applications of data mining and Big data in Data […]

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5 Supply Chain Practices Which Revolutionised The Domain

5 Supply Chain Practices Which Revolutionised The Domain Over the years, supply chain management has evolved from a relatively simple concept to engineering and managing extraordinary complex global networks. Did you know in the 1940s and 1950s the process of racking & stacking was introduced in order to take better advantage of storage space that […]

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What are The Best PPC Trends in 2020?

Since 1990, the augmentation of PPC has taken the digital marketing world by storm. It became essential for aspirants to get a digital marketing certification and gain an in-depth understanding of PPC in order to succeed in this domain. But, with ever-evolving technology, these skills need to be updated. From smart, fully automated AI-Based campaigns […]

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What All I Can Do With Data Science Certification?

Data Science is used to extract the signal from noise. Data Science is all about asking the pertinent questions. Data science course XLRI helps learners and computer graduates to enhance their planning strategies, give impetus to their productivity, and develop further levels of subject matter expertise.   What is Data Science? Data Science is the […]

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5 Important Advertising Lessons One Can Learn from MAD MEN

Mad Men, an American drama series had a spectacular journey of seven seasons. With the final episode of the series airing in 2015, it was quite difficult to say goodbye to one of the greatest creative directors, and later, entrepreneur, Don Draper. His character is so uniquely portrayed that it’s almost abysmal to see it […]

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Important Tools to Master for Becoming an Expert Data Scientist

Data science is an exhilarating, fast-moving field to become involved in. There is no shortage of demand for talented, young, analytically-minded resources. Companies of all sizes are hiring data scientists who have pursued data science online programs. And the role provides real value across a wide spectrum of industries and applications. But, apart from a […]

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Why SEO is the Most Important Component of Digital Marketing?

Imagine yourself looking for a particular product. There are two shops in front of you, one of which has no signage, no windows, no-name, nothing that draws your attention. The second shop has a proper name and most importantly, the product image on it. Not only will you go to the second shop but will […]

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