Content marketing involves the creation and sharing of online material that does not directly promote a brand but intends to stimulate interest in its products and services. There are various tools available to make content marketing easy and successful for you.


       1.Analyze Topics with BuzzSumo

BuzzSumo is perfect for revealing the topics you should write about. It also helps you find influencers in your industry to market your content for you. Get content alerts to be the first company to see content that mentions your keyword or when a competitor posts new content. Competitor analysis helps with tracking how your competitor’s content is performing. A list of top-performing content will be shown when you search for any keyword. It is perfect for editorial planning and scheduling.

       2.Organize with Evernote

Evernote is the ideal too; to place your data where your entire team can have access to your thoughts and collaborate. You can access what you have saved on Evernote at any time from your work computer to your smartphone.


  1. Measure Online Influence with Kred

To make content marketing more meaningful you need to connect with influencers who can amplify your message on social media. Kred is a platform that measures your influence by analyzing Facebook and Twitter activity. It allows you to build your own “ influencer” status to enhance your online presence.


  1. Collaborate Using Trello

Trello is a great organization and productivity resource to schedule content writing, sharing and posting. It takes teamwork to the next level with boards, lists, and cards.


  1. Use ClickFunnels to Create Funnels

A sales funnel is the journey that turns visitors into leads. Leads turn into sales. ClickFunnels is an easy drag to drop platform. Its features include sales funnels, membership funnels, hangout funnels, auto-webinar funnels, a/b testing, Email integrations.


  1. Design Imagery with Canva

You can create something your readers will love using Canva which comes with pre-built templates and layouts. Canva makes it possible to make eye-catching images to post on your social media accounts to gain more online exposure. Crafting images to add across your content is easily possible.


       7.Dominate with Uberflip

If you are looking at improving the content experience of your site and boosting your performance, Uberflip is the answer. It is essentially a collection of valuable tools for content marketing, account-based marketing, lead generation, and sales enablement. Uberflip can be used to manage blogs, e-books, videos, and more from a central location.


  1. MailChimp for email marketing

Your online marketing strategy must have email as a part.MailChimp allows you to access your dashboard from both mobile and desktop and it is free. It lets you build an email list with subscribers who are truly engaged with your content.


  1. Social Share Buttons with MashShare

MashShare allows you to add eye-catching social share buttons that readers will really like. The idea behind this is to get more people to share your post because the buttons will trigger them to do so.


  1. Manage Social Media with HootSuite

HootSuite is used to manage social media posts ahead of time and based on peak engagement hours.


It would be wise to sign up for an online digital marketing program from XLRI to understand Content Marketing better. The best digital marketing programs can be accessed on the Talentedge platform. Online digital marketing programs offered by MICA, XLRI, IIM ( Raipur) are all collectively present on Talentedge.


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