There are numerous ways and tools available for digital marketing and it depends on the business type what/which are the best to utilize. Check out our list of 25 must have digital marketing tools to boost your business
ORGANIC SOCIAL MEDIA TOOLS
- Wyng- garners engagement based on user-generated content
- Woobox- a solution for running giveaways and competitions/contests
- Socioboard-helps in lead generation, customer support, marketing and engagement
- Hootsuite- manages multiple social platforms and gives in depth analytics data
PAID SOCIAL MEDIA TOOLS
- Nanigans- advertising software with main focus on Facebook marketing. The software has access to Facebook exchange for retargeting.
- Facebook’s power editor- Facebook’s own tool for creating, running campaigns and advertising. You can set limits to avoid blowing out your full budget.
- Twitter native platform- this is useful when the target customers are mobile users. The functionality is such that it targets certain keywords and whenever a twitterati tweets using those words, the leads are captured.
- Simply measured- this is tool effective in case of multiple social media channels and high competition in the market. Helps in capturing data for comparative analysis
EMAIL MARKETING TOOLS
- Mailchimp- a tool to create online newsletter and customize them for the viewers.
- Marketo-your one stop solution for email marketing as its automation feature works the best
- GetResponse- helps in analyzing specific trends and behaviors to trigger specific messages and auto responders
- Emma- a robust platform for email marketing that is backed by its strong customer support
- Apester- handy free tool for creating interactive content
- Piktochart-a tool for creating infographics and posters
- Canva- create attractive visuals and social media presentations
- Feedly- monitors content across the sites you visit and consolidates into a feed
- Instagram video- the recent in feature that lets you create small videos to interact
- Powtoon- for creating animated videos
- WeVideo- for video editing
- VigLink-provides massive database for affiliate marketing
- CJ Affiliate- one of the largest network of bloggers
SEARCH ENGINE OPTIMIZATION
- Moz- provides classic SEO practices and helps improve businesses
- Screaming frog- a spider tool that can crawl websites for complete analysis
- SEO Sitecheckup- gives you detailed analysis of your site
- Yoast SEO plugins for WordPress- helps in managing SEO and optimizing web pages