Do not burn out your innovation fuel only on product development. Marketing is as important as product development. If you have a unique business idea, it is equally important that you invest your time and money in talking about it.

Does randomly talking about your business help in the digital world? Not really. You will have to channelize your efforts to reach the target audience. So how should you optimize your marketing campaigns? Simple, by using the tools that can help you understand how your campaigns are performing. Listed below are some of the important marketing tools that every online marketer should be familiar with.


For SEO – Moz Pro

Moz offers a huge catalogue of SEO tools which help you understand the site’s performance in several aspects. The sheer amount of functionality that the tool offers could be an overwhelming experience for someone who has just started with an online digital marketing course. The metrics this tool generates are on par with what the digital marketing industry experts. Therefore, Moz bar, a free SEO tool to monitor the on-page SEO factors, is a must-have extension.


For Social media – Buffer

If you have several social media pages to handle at one go and you want to know how your campaigns are performing, then Buffer is your answer. The tool allows you to post across all the popular social media sites like Facebook, Twitter, LinkedIn, Pinterest and Google+. One of the unique features of this tool is, once you have scheduled the post, it sets a default time slot when the traffic is most active. The user can also customize the time slot as they see fit.


For competitor analysis – SEM rush and Fanpage Karma

SEM rush helps you investigate your competitor’s blog posts, website performance, targeted keywords its performance, etc. SEM rush helps you understand which keyword is generating the traffic to your competitor’s website. The information that SEM rush offers is quite crucial in understanding how your competitors are approaching your target audience.


Fanpage Karma helps you analyse your competitor’s social media strategies across Facebook, Twitter, Instagram, Google+, Pinterest, and Youtube.


The tool offers a comparative analysis for any number of competitors along with sending you weekly reports and notifications. The analysis reports include campaign engagement, posting frequencies, type of posts, most used content, keywords, etc.


There is so much you can do with these tools and many others. A digital marketing certification course would definitely help you understand how to make the most of these tools!


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