Businesses today are out to get noticed, and the best way to grab someone’s attention is by bumping into them – everywhere. And since you cannot physically follow your TG at all times and places, you need to advertise.


Advertising is the key to success for most businesses and rightly so. If you want your business to grow, you need to let people know about it. Thanks to the advent of Digital, reaching your target customers has become easier, and more importantly, measurable. Here are 3 main reasons why you must advertise to:


  1. You cannot assume that everyone knows automatically about your offering. There’s plenty of competition in the market and they will take your best customers through advertising if you don’t.
  2. When you don’t advertise, no one will know anything about you and your business. Being advertised to on a regular basis, helps people gravitate towards your product as a known brand.
  3. When nothing else does, advertising can work for you. When people see the name of your company over and over again, they will remember the name and contact you when they need a service.


A specialised education has often helped professionals with early success in their career, even more so when it is from a reputed institute. The PG course on Advertising and Public Relations from MICA will help you ace the advertising game. Not only will you be adept in identifying new effective platforms, but you will also be able to pitch new advertising strategies for faster growth of your company. That’s not all! By signing up for this course, you also benefit in the following ways:

  • MICA, India’s leading advertising institute, this name alone can make your resume stand out and this PG course can provide impetus to your career
  • Over a course of one year and eight modules, master the concepts of Advertising, Marketing Research, PR and Media Management, the complete gamut of media in one course
  • Earn the alumni status and be part of the elite group with who’s who of the advertising and PR industry from MICA and get better recognition in your career
  • Interact face-to-face as a peer with some of the brightest minds in the country during a 5-day On-Campus module at MICA Ahmedabad.


Apply now to the course or talk to our counsellor on how to join MICA’s PG Certificate Program in Advertising Management and Public Relations and open doors to an exciting career. Fill in your details and we will call you back at the earliest with more details about this course.


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