A formal education from a well-acclaimed business school is just not the end of your learning process if your intention is to become a successful marketing professional. Getting certifications for accredited online marketing programs is integral to improve your career prospects.
A regular internet search for marketing certification programs will give you substantial results. Most of the marketing and brand management programs are easily accessible and essentially encompasses multiple-choice questions. Read here a collated list of the most recommended marketing certifications and you can prioritize accordingly to your requirement.
- Google Ads
Adwords is an effective technique to attract traffic to the website and this certification is an appropriate choice to enhance the credibility of a marketer. You should pass the Google Fundamental Exam with a score higher than 80% after creating an account in Google Partners. This online certification program will teach you the best practices for the management and optimization of Adwords campaigns.
- Marketing Analytics
Nevertheless to mention relevant data forms an essential part of successful marketing campaigns. Marketing Analytics is a web analytics service to track and record website traffic. Those who want to learn the marketing analytics skill can opt IIM Lucknow Marketing analytics course to enhance their analytics skill of analyzing data. Also, get trained in making the right use of web analytics and analytics tools to capture the right data and plan the complete marketing strategy.
- Professional Certified Marketer
This online marketing course is offered by the American Marketing Association and is ideal for marketers working in any specialisations. It offers a general approach to the field of marketing and the course structure includes topics like business ethics as well as a marketing strategy and data evaluation.
- Hootsuite Certification
This industry-recognized certification is focused on social media marketing and the program helps marketers for better management of social media accounts. This course is ideal for individuals specialised in digital marketing and anybody can sign up for the program to take the examination after reviewing the course materials.
- Marketing Management Course
There are a handful of credible certification courses in marketing management for a novice industry professional to understand the ground realities in the world of marketing. The course will help to understand the fundamentals of marketing management and further lead towards better career prospects.
Advertisement jingles have always enthralled you and the witty one-liners acted as your motivation. You have a way with words and think you can make brands come alive with them. Then, whether you have yet made up your mind or not, a marketing communication and advertising career might be just the right fit for your professional life.
Not everyone has the ability to make words music for the audience’s ears. Not everyone receives stimulation by creating great written or video content. However, everyone loves to read or consume great content. A marketing communication and advertising career can open the gates to people’s hearts for you or more appropriately, your words. Here are a few reasons to pick marketing communication and advertising as your career path:
The industry is in flux mode
Marketing communication and advertising is going through a huge change. Traditional advertising is getting sidelined by web and mobile advertising. With an increasing number of people connected to some wired or wireless device for a major part of the day, people consume more online content. Traditional advertising is not done with but online and traditional advertising are now complements. Traditional advertising works as the first step in the multi-step consumer conversion process where online advertising helps in closing the deal. The creation of these multi-layers has opened up a plethora of roles for marketing and advertising professionals.
Startup space has exploded
An upsurge in the startup space has meant an increased demand for marketing communication and advertising professionals. Product is key but with no advertising, a startup can die an early death. No startup wants that and hence, they want to make sure they have the best marketing and advertising talent on-board. Startups are also willing to give newcomers, with a fire in their belly and creativity as their core competence, a chance in the industry.
Because communication is your life blood
More than anything else, advertising and marketing is about constant communication. You get to communicate with a large canvas of people. Depending on the size of your company or advertising agency, you could be communicating with a local or global audience. If communicating and getting your ideas across to people is what gives you a kick, then this is “the” career option for you.
Travel and a myriad of learning opportunities
Marketing communication and advertising careers are not always desk jobs. Both marketing and advertising may require you to travel across the length and breadth of your country or even abroad. This opens up a vast learning horizon. Since the field is all about connecting the dots of social fabric and presenting it in a creative way to the audience, more travel means more knowledge and greater creativity. So, if you love travel, then also this field is a great career option.
If the above reasons motivate you then you might be cut out for a role in marketing communication and advertising. There are several advertising certificate programs and enrolling right away is what you might want to do.