With every passing year, digital marketing continues to transform the way many industries operate in a significant manner. With its increasing influence, the digital marketing landscape is witnessing tremendous evolutions. Presently, it has become imperative for marketers to be updated with the latest digital marketing trends in order to gain a competitive edge and develop effective marketing strategies that help in generating leads, building a strong and long-lasting client base, and facilitating the overall growth of the organization.
Following are some of the top Digital Marketing Innovations & Trends of 2019 that every marketer must look out for:-
From business websites to mobile apps and social media, chatbot feeds are popping up everywhere. While they serve multiple purposes, they are primarily used to obtain answers to simple questions or help users accomplish simple tasks. Conglomerates across the globe are using advanced chatbots as virtual assistants or digital concierges.
- Video Marketing
Video marketing has been an important digital marketing tactic for many years now. In fact, more than 80% of marketers say that video marketing has helped increase user understanding of their products or services. Companies often invest a ton of money in making their videos look professional, however, videos with dazzling special effects don’t pique the interest of users anymore. They simply need good content that is informative, entertaining and story-driven.
- Programmatic Advertising
Managing ads is a continuous and strenuous job, this is why organizations are letting AI take over this task. Programmatic advertising uses AI to buy and post advertisements based on targeting algorithms. It operates on a combination of automation, big data, and technical expertise. It is being widely used across the globe and by 2020, more than 86% of the digital display ads will be acquired via automated channels.
- Voice Search
Voice search is gaining immense popularity. In fact, by 2020, more than 50% of online queries will be voice-based. Tech-giants like Apple, Amazon, Google have already leveraged voice search to offer an improved experience to their customers. Viewing the potential it holds, companies across the globe are planning to integrate voice-enabled services in order to optimize the way their customers interact with them.
- Artificial Intelligence
AI gathers data with respect to a specific situation via human input or sensors. The potential applications of AI in marketing are endless; in the year 2019, this cutting edge technology will be a huge part of content marketing, custom services, and advertising.
With its growing prominence, it is evident that the scope of digital marketing is only going to increase in the coming years. Companies are always on the lookout for digital marketers who hold professional knowledge and technical expertise to cater to their diverse online marketing goals. Enrolling in a digital marketing course is certainly a smart way to acquire comprehensive knowledge of the digital landscape. Individuals who hold a professional digital marketer certification position themselves as credible candidates, thereby gaining a competitive edge in the job market. In fact, there are various digital marketing online certification courses available for candidates that allow them to acquire the skills and knowledge in an easy and convenient manner.