If you think everything is going well for you and your organization, take a closer look around. Everywhere you see there will be problems:

  • Customer demands are more dynamic than ever and are they still predictable?
  • CRM, ERP, Marketing Automation systems and host of tools and API provide huge data, is it trying to say something?
  • Customers have been spoilt by us and now they have many avenues to talk or provide feedback, is this feedback being processed and is giving us any cues for improvement or ideas for product development?
  • Business is growing but is the pace fine or there is more steam which is getting leaked?


The cost of not getting these answers could put your organization at risk in this age of fast-paced startups or these answers might provide a solution to that stagnancy you are trying to breach. This business analytics course from XLRI can equip you to find these answers for your organisation and give your career the flip you are expecting.


Learn how to make smarter decisions that improve the performance of your organization with Business Analytics. The Post Graduate Certificate in Business Analytics from XLRI will help you with all that and more. Read on to find out more on how this course is relevant to your career.


  • Encourages Smart Decision-Making

Access to important data gives organizations the power to make accurate decisions to leverage businesses. Not only does analytics provide data that is useful, but it also allows you to make decisions faster and more efficiently than before. The use of analytics can be maximised when organizations involve as many employees as needed. As compared to just one person, a group is usually able to analyze data better and reach the objective.


  • Provides Clearer Insights Through Data Visualization

Analytics has started focusing on presentation in its recent versions. Decision-making is made more interesting with comprehensive charts and graphs. Visual representations of extracted data, help draw out relevant and useful insights in a much clearer way. Information that you need about your market is presented in a visually appealing and organized manner with data visualization.

  • Keeps You Updated

It is a fast-paced world. Changes occur rapidly. What may have seemed like a larger corporation, can easily be taken over by promising start-ups. Adding to that are consumers today, who change their mind easily as fads come and go – swayed by ‘better offers. With Business Analytics, you can get insights about your target consumer’s thought and actions. You can protect your business from unpredictability with analytics. Innovate and reinvent your products according to the needs and preferences of your customer.


  • Offers Efficiency

Businesses have been improving their efficiency ever since the advent of business analytics. Companies can now formulate decisions faster with the ability to gather large amounts of data & present it visually for better understanding. It enables employees to express their insights better and contribute to the decision-making process. By encouraging a culture of efficiency & teamwork in an organization, Business Analytics helps achieves specific goals in a short period of time.


Turn your business around and help it grow with improved decision making. Fill in your details and we will get back to you with more details on Post Graduate Certificate in Business Analytics from XLRI.


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