Strategic management is no longer viewed as a fancy word that leaders use in their job descriptions or roles and responsibilities. It has become the job of every person who is a part of the organization. If you were to undertake a strategic management certificate course, it will share how your role, big or small, has the potential to impact the organization’s overall performance in a strategic manner.

Strategic management actually means discovering and then creating new strategies that will define the way the organization looks. These strategies involve people, processes, internal and external stakeholders, programs, policies, vendors and every possible element that forms an organization. Let us see how this concept has some core principles.


  1. Helps to identify strengths – The role of strategic management is to help a company identify its strengths and leverage those. The concept involves knowing what makes the company has its own unique character and depth. It also means using that uniqueness to manage the business strategy to realize its overall goals.
  2. Enables you to discover the purpose – Every business venture has its own purpose and reason for being in existence. That is what strategic management helps you as the founder or leader, to articulate. It gives better insights even to the employees about what their role is in the bigger scheme of things and how they can contribute. Strategic management helps to make sure that there is an overall alignment of purpose between different teams, individuals, geographies, technologies and so on.
  3. To uncover opportunities –Strategies are created for the current operations, as well as a future roadmap. Such a roadmap is what is needed to take the exponential growth strides that an organization plans for itself. That is why strategic management is actually linked to the action of uncovering opportunities. It allows for discussion and brainstorming at the nascent stage so that all possible ideas and opportunities can be shared, and debated upon.
  4. Tracking effectiveness of defined strategies – The strategic management process also involves tracking the strategies that have been defined, to understand if they are continuing to remain effective or there is some course correction needed. This is key for understanding the overall impact of the strategies and the gap from what was defined or expected, to what was finally achieved.


Overall strategic management is not just about planning on paper, but also overseeing the implementation of the strategy and then monitoring its effectiveness. That is then followed by incorporating the feedback into the next round of re-strategizing so that the expected results can be achieved.

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