The rise of the Internet and ‘digital’ seems to be unstoppable. While people did think it was just a phase and will burn out, it seems to be augmenting and cementing its position in the world and in people’s lives with vigour every single day. Technology and the Internet have revolutionized communication and information dissemination. Companies have started to embrace and incorporate this into their work and how they relate to their customers. While not undermining the importance of other traditional forms of marketing, companies are consolidating their efforts with digital marketing. Consequently, digital marketing budgets and demand for marketers who specialize in this space are also growing rapidly.


With such soaring demand for digital marketers, the supply is still low. This means that the remunerative packages for those who specialize in aspects of digital marketing as well as overall digital marketing are very high. As mentioned earlier, digital marketing jobs are high paying due to the supply deficit. The pay packages vary with the level of experience, skills and responsibilities. They start with Rs. 1.5 lakhs per annum for freshers to as high as Rs. 12-20 lakhs per annum for digital marketing managers and directors. However, even freshers can earn as high as Rs. 4 lakhs per annum as a starting package if they hold a digital marketing certification and have expertise in areas such as SEO, SEM, analytics, social media, etc. Even seasoned marketers and successful entrepreneurs are giving themselves a competitive edge by securing digital marketing certification through the courses offered online by top-notch universities across the globe.


What does digital marketing course provide?

A good digital marketing certification course empowers learners with theoretical frameworks and best practices emerging in the field. It provides a nuanced understanding of the different components of digital marketing such as email marketing, content marketing, SEO, SEM/ PPC, social media management, advertising, data analytics, e-commerce marketing, digital display and so on.


These digital marketing certification courses also help learners to understand marketing strategy and how to balance the various components of marketing to create a successful campaign and reap high ROI.


Specifically, for freshers…

Authority: Certification establishes freshers as an authority or professional capable of handling digital marketing functions. It opens up more opportunities.

Network: Through a digital marketing course, freshers will not just learn useful skills and in-depth knowledge but will be able to network with industry and academic experts as well as other marketers and keep themselves updated.

Startup experts: Startup entrepreneurs need digital marketing for overall success and brand building. Certification provides freshers with a competitive edge and authority especially, in the startup scene.


It is in the best interest of freshers to enrol themselves in a digital marketing certification course for a confidence boost, authorization and better opportunities.

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