Businesses today understand that digital marketing is a force to reckon with and are using digital marketing for better brand building, customer engagement and overall business growth. The side-effect is that there is too much noise and clutter on the internet for an average internet user. Data suggest that an internet user faces over 11,000 ads per month. Added to this, there are thousands of marketing and promotional emails that do not get opened or go straight to the spam folder. It is crucial for companies to, then, stand out from the crowd to capture their target audience’s attention. This is the difficult part and especially overwhelming for small businesses. An in-depth understanding of the tools, techniques and best practices is possible for entrepreneurs and marketers alike through the best digital marketing online courses. This apart, there are digital marketing hacks and tips that can be applied to boost your company’s growth.
Be quick and compelling: People are spending more and more time on the internet, but their attention span is as short as 8 seconds, considering there are several distractions in the form of ads, click-bait, offers, and so on. So, your campaigns must be crisp and compelling so that you can sustain this attention. There are ways in which this can be achieved:
- Keep your content crisp and free of clutter (Use keywords hacks)
- Place compelling CTAs
- Use pop-ups creatively and provide several chances for the user to provide you their details
- Contests and giveaways are great ways that compel users to sign up
- Create compelling and relevant longer content such as e-books, white papers, newsletters, etc. and put it behind a sign up to generate leads
Craft the best possible landing pages: Your social media pages, email campaigns, ads, etc. are essentially going to be linked to your website through landing pages. Ensure your landing pages are compelling, clutter-free and relevant. If the user finds what they are looking for immediately, it will keep reduce the bounce rate and keep their attention for longer.
The power of visual media: While it is extremely important to have well-crafted written content, it must be combined with high quality, creative and well thought-out multi-media elements like videos, GIFs, images, infographics, etc. These will elevate your digital marketing campaigns.
Use influencers: When a known face or name endorses your brand in the digital space through their social media handles, it infuses trust among your target audience. So, find the right influencers for your brand and boost your company’s growth.
Lively social media presence: Leverage social media to better engage with your consumers and target audiences. Keep your pages updated and lively. Be responsive, especially to disgruntled consumers and respond positively.
Data-driven marketing is indispensable if you want to remain competitive and improve your ROI. This will give you deep insights which can be used for hyper-personalization and customization which, in turn, will improve company’s sales.
Test, test, test all elements of digital marketing so that you know what works best for lead generation and lead conversion.
Whether you are a fresher, entrepreneur or a senior marketer, it is in your best interest to get your online certification in digital marketing and give yourself a competitive edge.