Way back in the 1990s, marketing a consumer product was much easier. You just had to make the product familiar with them. And be in their vicinity.
But we live in the digital era now. Everyone and everything is ‘digitalised’ now. Today, your consumers are highly knowledgeable. Thanks to the numerous sources that provide them with more and more information. They think multiple times before choosing your brand.
And marketing happens mostly on digital platforms. It’s challenging as well as exciting at the same time. You have multiple tools and techniques to improve the visibility of your brand. But it’s quite challenging to make your brand stand out, in fact, picked up by customers, in this ocean of data. Not to mention, competition is rising in the market!
Let’s get personal!
So we are coming to this point. The best way for your brand to create an impression in the customer’s mind is personalised communications. Oh! No, it’s not about putting their names in the direct mails or sending a text message to their phone.
These days, consumers look forward to the brand to understand their requirements. And then provide relevant and desired solutions for their problem. No, they don’t want to strike a business with a brand that fails to please them. Quite intimidating for a marketer, isn’t it?
However, we are fortunate to have tools and techniques handy to get more personal with customers. The advanced analytics techniques give deeper insights about customers. While digital marketing tools let you converse with a personal touch.
Oh! Common, we all like it when it’s personal. More than that, here’s how you’ll benefit out of tailor-made communications.
Ø Personalisation helps you develop an intimate relationship with your customers.
Ø People feel special and honoured when you address them with their preferences and choices.
Ø Personalisation let you delight your customers with the best deals-exactly what they are looking for.
Ø Personalisation contributes to customer engagement, retention, and better customer experience.
Create a customer-focused strategy
Today, the only way to engage customers is by encouraging one-to-one communication with the customers and excite them with the solution they are looking for. So, rework on your digital marketing strategy and make it customer-focused.