Businesses use both content marketing and digital marketing to share news, products, and stories to promote their brand and engage with their audience. It is often seen that these marketing strategies mingle. Breaking down the components of both content marketing and digital marketing will make the difference between the two very clear.


Digital Marketing

Digital marketing covers a wide range of tools and tactics to create brand awareness and recognition for brands. It includes:


  • Websites, Blogging & SEO

One of the most popular ways to showcase products and services are websites. Websites are vital sources of information and help consumers make decisions about purchasing products and services.

Blogs are collections of written articles about products and services and other helpful and interesting information related to business. A part of many websites, blog articles are usually conversational in style. Both B2C and B2B marketers use blogging.

Google, Yahoo, and Bing are search engines that use algorithms to sort through all the information on the web. Search Engine Optimisation helps them find and show the most relevant information on the searched topic. SEO driven websites contain blogs or pages with researched keywords, titles with keywords, links to relevant websites with high domain authorities, optimized pages for quick loading and social sharing buttons.


  • Search Engine Marketing

Apart from providing organic search results, search engines offer paid advertising called search engine marketing or SEM. Many online ads work on a pay-per-click basis which means that the advertiser is charged every time someone clicks on their advertisement.


  • Social Media Marketing

Creating and sharing content on social media networks to achieve marketing and branding goals is called social media marketing. This kind of marketing includes all the ways one can create social media campaigns with organic posts, videos, and images on social media platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn.


  • Social Media Advertising

Common terms related to social media advertising are pay per click, pay per view, cost per view, cost per action, pay per action.


  • Email, Video and Influencer Marketing

It is a fact that email marketing has consistently been one of the top choices for digital marketing and has a higher ROI compared to other platforms. A study shows that potential customers are 85% more likely to buy a product after viewing a product video. Collaborative digital marketing between the business for a brand and a person who has a strong connection to their target audience is termed as influencer marketing.


  • Infographics, Podcasting and Webinars

Infographics make data and statistics and convey them in a visibly digestible format. they can be shared on social media as well as in blog articles or anywhere on a company’s website. Podcasting allows companies or brands to share content through digital audio files. Webinars are known to share educational content or expertise in a live streaming video.


Content Marketing

Content marketing refers to creating specific types of content to reach a particular target audience. It includes blog articles, social media posts, podcasts, graphics, and videos. It is best to create a strategy using best practices before going through the process of developing content A strategy would include defining and staying authentic to your brand’s voice, researching keywords and hashtags, developing an editorial calendar, learning to write for SEO, creating backlinks to your website, etc. Content marketing comes under the umbrella of digital marketing


Which is best for Business?

It can be a challenge to determine what digital marketing or content marketing strategy is best for your business and your budget. An online course in digital marketing would be extremely helpful in determining what is best for your business. A professional digital marketing course from IIMs would be ideal in this regard. Talentedge is an excellent platform offering professional digital marketing courses from IIMs. For any business, an online course in digital marketing would pave the way for an excellent marketing strategy.


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