The overall master plan for reaching prospective consumers and turning them into customers of the products or services the business provides is called a marketing strategy. The composition of a marketing strategy includes a company’s value proposition, key brand messaging, data on target customer demographics and other elements.

A marketing strategy should be fundamentally rooted in a company’s value proposition. It summaries the competitive advantage a company holds over the rival business. Some essential marketing strategies are given below.


  1. Use Social Media

This is where the so-called magic is happening. Post relevant and useful information that would help your audience learn more about your business. On platforms like Instagram, Snapchat or Twitter it is recommended that direct messages are posted. This would help to reach out to other successful businesses and to communicate with potential customers who might be looking for your products and services.


  1. Create Video Tutorials.

Creating video tutorials is one of the most effective ways to promote your business. The better the video, the more value you provide, the quicker you can boost your visibility and ultimately your sales. A great example is Youtube, the second largest search engine next to Google. Whenever somebody wants to learn anything they head there.


  1. Start a Blog

Start a blog for your business immediately. But just posting your ideas on your blog is not enough. Authority blogging is what is needed. Answer questions on Reddit and Quora. Get on to LinkedIn’s publishing platform. These are authority domains that have massive audiences that anyone can post on. What’s more, they give you an instant reach right away.


  1. Understand Search Engine Optimization

SEO is a powerful marketing tool when leveraged the right way. Create your content keeping search engines in mind. Ensure that whatever you are conveying is engaging, insightful, unique and adds a great amount of value.


  1. Use Facebook ads with re-targeting

Facebook ads are the most powerful way you can market anything. You can reach a specific audience easily by targeting age, interests, relationship status, geographic location, etc. But click traffic is not the only way to achieve results. Focusing on conversions and re-targeting through pixels is required. Installing Facebook Pixel on your site is essential. It tracks everyone who comes to your site and custom audience can be built around them.


  1. Use LinkedIn

Use LinkedIn the right way. Add a video profile. It is an easy way to passively market your business and can lead to some really surprising results. Posting on LinkedIn can help you reach a large audience, other businesses, and like=-minded entrepreneurs.

You could also create an affiliate program and use email marketing sequences for increasing your sales funnel. Simultaneously you could also take an online digital marketing course. Some of the best digital marketing courses are provided on the Talentedge platform. Online digital marketing courses from XLRI and MICA are available here. The best digital marketing course would be a course from an IIM.


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