Sales and Marketing management is all about keeping the audience aware of the products and services of a company. The prime focus of every business is creating top-notch marketing strategies, competitive pricing, outstanding promotion campaigns, and conducting quality market research.
Sales and marketing management provides a holistic view of the key activities of the organization. Marketing professionals who complete certified sales & marketing programs play a pivotal role in coordinating the key metrics and operational methodologies that lead to optimal business outcomes.
Highlights of Sales & Marketing Management certification program
- The certified sales & marketing programs from IIM Kozhikode aims to enhance the skillsets and knowledge of working professionals. This results in the alignment of sales and marketing functions to provide first-rate customer value.
- The sales & marketing online certification from IIM Kozhikode has been designed with an aim to deepen the understanding of the participants in marketing management concepts. This will be highly beneficial in sales planning and prudent management functions.
- Participants will be able to re-orient their existing marketing foundations with unique skill acquisition in the area of sales management. Certifed sales & marketing programs help learners and seasoned professionals to gather knowledge about consumer behavior and have a deeper understanding of market dynamics,
Learning Objectives
- Understand the basics of marketing and correlate the same with sales functions
- Get a clear cut understanding of the latest marketing parameters and its internal linkages with sales functions
- Acquire improved knowledge that assists in marketing relating planning and execution in the business organization.
- Increase the depth of awareness and understanding of the power struggles between marketing and sales and how to resolve them.
Benefits of learning Sales & Marketing Management certification program From IIM Kozhikode
- The teaching methods comprise of real-life examples and case studies by industry experts with varied experience. This allows you to implement classroom learning and apply to your actual work scenario.
- Peer-to-Peer learning assists you in finding practical solutions to challenges that are being faced in business revenue and marketing operations and form meaningful professional relationships for life.
- Knowledge and skill sets can be acquired to lead sales team contributions that have a direct influence on organizational growth.
Upon succeeding in all the mandatory assessments of the program, participants will be able to:-
- Learn world-class sales and marketing strategies from likeminded and equally talented professionals that can benefit the parent company.
- Effective communication and unmatchable leadership skills are needed to improve organizational culture and by virtue of associated peer learning, this can upscale the organization to greater heights.
- Learning standard Account management and customer management information methodologies that are being used by the top companies
- Learners by enrolling in sales & marketing online certification will get planning and organizing exposure that helps them to sustain the sales and marketing efforts.
Final Thoughts
The assessments of IIM Kozhikode are ingrained with the top evaluation methodologies that are accepted by international standards. Periodic evaluation in the form of project and case analysis helps in the subjective and objective understanding of real-time scenarios.
More Information:
Ultimate Guide to Career in Marketing
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