Search Engine Optimization (SEO) is the most cost-effective, promising and challenging digital marketing technique that businesses and corporates across the world swear by. This tool acts as a booster for them in this competitive world helping them with both new and old customers.
The website speaks volumes about any business. It becomes essential to search engine optimize the website, such that it ranks in first 2-3 pages of the search engine rankings on important keywords. According to research reports, almost 75% of internet users visit only the first page of search results and rely on the quick search rather than going deeper into the inner pages. Hence, a search engine optimized website that appears in the first page of search engine is bound to attract more traffic, clicks and definitely more conversions. The whole concept of search engine optimization is based on maximization of webpage search for easy discovery of content and convenient accessibility of indexing software called ‘crawlers’ which scan and index websites in the search engine database.
According to Marketing Sherpa reports, blog traffic can be increased by 2000% due to distribution leads as well as escalate the revenue by 40%. Even statistics prove that content with high SEO relevance has been a rage and blue organic titles have been reduced from 10 to 8.5 on average. Webpages with robust keyword base are one up by the ranking of 1.5 spot. Using effective SEO strategy has crossed its worth by more than 82%, while upgrading old blog posts and their visual content has significantly expanded viewership. The key to improving search engine ranking lies in creating high-quality SEO content with relevant keywords targeted to get maximum leads and high search engine traffic.
Changing market trends, economic and social developments govern the target clientele. Here’s a 5-point guide to creating SEO friendly content for your business:
Comprehensive Keyword Research is Mandatory
Conducting a scrupulous research and analyzing a keyword requirement is bound to give successful results since SEO friendly content should speak of originality, free of grammatical errors and should consist rich and relevant information. Mere stuffing the content with essential keywords is not the solution in the current era, therefore one needs to do a methodical research on finding most user specific keywords. Try and perceive phrases or words most customary with internet users to find any data and it has been observed that words with four letters or more possess higher search volume.
Opt for attractive and catchy SEO-Friendly headlines
SEO headlines or titles gain more weightage and importance in the area of SEO so one needs to incorporate the keywords in it. According to Copy blogger research, around 80% of potential readers are prone to reading only headlines of blog and only 20% are willing to finish the whole article. Viewers look for eye-catching headlines that are capable of grasping a quick attention. The reason being it helps in increasing the keyword density on your page as well as help search engine to be more comprehensible but at the same time it’s important to avoid lengthy titles as they will be eliminated from search engine results page (SERP).
Clarity in Meta Tags
Meta Title and description tags are inside the HTML of the website which usually comprises of a length of 160 characters for description and 60-70 characters for title. A perfect meta title and description summarizes the contents of the page for search engine in a manner that is capable to hook the potential visitor as well as the search engine crawlers. It should be catchy and clear with relevant keywords included.
Image Optimization:
If you are using images in between the curated content, then it is important to optimize the content images as well. Visual content has got more popularity and viewership and ranking is expected to rise since visual contents are now dominating the internet space, so it’s essential to solidify the images with SEOs. It is important to keep user’s perspective in mind while naming an image and always strive to maintain the relevant file name and provide a title to the image. This gives an authenticity to the theme and makes the images more wannabe.
Provision/Display of Links:
In current scenario, one of the essential ranking factor is linking internally or rather mentioning the links at relevant and promising places. It’s always better to link the sources, if any quote or statistics is used in the content and internal linking helps to validate the website and results in increased ranking. Links of reputed websites in your content helps in leveraging the traffic of the website and increased webpage credibility.
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