For almost a decade or so, the world has shown an exemplary swing from analog to digital. More and more people are absorbing required information online, hence, making digital marketing the ultimate mode to reach out to their targeted audience. With organizations promoting their marketing department dedicatedly, the need to have an expert skillset becomes crucial.


With qualified digital marketing skills, campaign planning and unfolding all techniques of digital marketing becomes stress-free. This fact alone escalates the importance of Digital Marketing as a skill that all professionals and business managers must seek for the time ahead. These skills are crucial to effectively manage marketing campaigns and make the business image and presence outstand, digitally.


The Executive Development Program in Digital Marketing from XLRI is intended to develop understanding of digital technology or media that can impact firm’s tactical marketing activities, drive its performance and application of different digital marketing techniques.


Some of the gains which can be derived out this program are:


  1. Upon successful completion, participants will be awarded a certificate of completion from XLRI
  2. Learn the use of digital marketing techniques, tools and analytics using data labs for managing digital campaign
  3. Apply hands-on skills learned in the class on a comprehensive project related to the different facets of digital marketing
  4. Opportunity to be a part of an optional 3-day on-campus workshop upon payment of an additional fee of INR 10000 + GST
  5. Gain exposure to digital marketing techniques like, search engine marketing, social media, mobile marketing, etc.
  6. Customized program for working professionals, enabling to attend classes from anywhere without taking a break from your job


Here is a comprehensive list of subjects covered under the Executive Development Program in Digital Marketing from XLRI


  1. Marketing in Digital Era
  2. Paid Search Marketing
  3. Online Display Marketing
  4. Video Marketing
  5. Website Design
  6. Search Engine Optimisation
  7. Strategic Brand Communication
  8. Social Media Marketing
  9. Content Marketing
  10. Remarketing & Conversion Tracking
  11. Digital Media Analytics
  12. Mobile Marketing
  13. E-mail Marketing
  14. Digital Asset Monetisation & Affiliate Marketing
  15. Integrated Digital Marketing Strategy and Plan
  16. Capstone Project – A comprehensive project related to the different facets of digital marketing as discussed in the course
  17. 3-Day On Campus Sessions at XLRI Jamshedpur (Optional)

The optional 3-Day on-campus sessions will be scheduled post the completion of the course


  • Day 1
  • Registration, Introductions and Group Photo
  • Future trends in Digital Marketing e.g. AI, Blockchain
  • Case Study 1
  • Career Opportunities in Digital Marketing


  • Day 2
  • Integrating Digital Media Planning and Budgeting
  • Case Study 2
  • Capstone Project Discussion
  • Program Dinner


  • Day 3
  • Leading Digital Transformation
  • Managing Digital Marketing Team
  • Queries and Clarification on Digital Techniques
  • Certificate Distribution Ceremony & Campus Visit


So if you are responsible to add value to the digital marketing efforts of your organization or you aspire to enhance the digital presence of your brand or just wish to target your digital audience effectively, then qualified digital marketing skills become an imperative part of your CV. Enrol yourself for the Executive Development Program in Digital Marketing from XLRI.


Fill in your details and we will get back to you with more information on enrolling for this online course in Digital Marketing.

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