According to a study led by Forbes, 82% of consumers conduct research online.
Recently, the world has undergone a digital transformation; as a result of this, billions of people spend a lot of time poking around digital platforms. Businesses all across the world are becoming increasingly aware of this fact and are trying to leverage these platforms to promote their products and services.
Digital marketing is all about connecting with the right customers, at the right place, and at the right time. And if your customers are online, that’s where you need to be. You can pursue an online digital marketing certification course to understand the full depth and application of digital marketing techniques and how to leverage them to promote your organisation in the digital spectrum.
Now you know what digital marketing is. The next question you must have is why digital marketing is trending so much and how you can build a thriving career in this domain? Let’s help you find answers to these questions.
How important is your domain for Digital Marketing?
1. Low Costs and High Returns are Always a Boost
Marketing and advertising soak up a lot of money, which means it is one of the biggest financial burdens that a company has to bear. Big businesses may not have a problem sprinkling out millions for marketing advertisement. However, for small and medium businesses, this may turn out to be an unbearable nightmare.
Well, not anymore. Digital marketing is offering a more affordable alternative to other marketing methods. Another reason DM is trending is that it provides higher ROI on small investments. In fact, with just a few bucks, you can start your own Instagram campaign and reach out to millions of people across the planet.
2. Easy to Measure Campaigns
The success of outdoor posters or billboard is significantly challenging to ascertain. Compared to these traditional methods where you have to wait it out for weeks, even months, digital marketing displays results almost immediately.
Google Analytics has made it so much simpler to know how an ad is performing. Plus, you can make adjustments to the campaign.
For instance, if you are advertising a solution for male-patterned baldness and feel like you don’t want to advertise to the female audience, you can do that with these campaigns.
Want to target a specific age group? Done, no problem at all. That’s the beauty of marketing online.
It seems fascinating, doesn’t it? An online digital marketing certification course can help you understand the intricacies behind curating and running an effective digital marketing campaign. One such course offering expert guidance is the XLRI digital marketing course. This online course can help you understand the fundamental steps of developing a successful digital marketing plan and how to measure the results for better efficiency.
3. Allows Reach to a Global Audience, Not just Local
Online marketing has transformed the face of marketing and communication in the digital era. Companies no longer have to focus on marketing across their nearby areas or cities. A company set up in Mumbai can easily market its product and services in Delhi, NCR or Singapore, even the USA. There are no demographical boundaries.
And all you need is a creative ad, an engaging landing page, a call-to-action, and you are all set. This is one of the fundamental reasons why digital marketing is trending.
XLRI, IIM Raipur, and XLRI are all accredited institutions that offer online digital marketing certification courses. You can scour the Talentedge website and pick up any course you like, but make sure you meet the eligibility criteria (which is fairly easy to fulfil), and it is in line with your career goals.
4. It Helps in Brand Development
There are thousands of businesses that are leveraging digital platforms to build their company’s brand and reputation. But why?
A well-developed website, a featuring blog, useful articles, and a social media channel that is highly interactive are what makes digital marketing a trending domain. By leveraging some of these ways, a business can build its brand and ensure engagement among users.
An online digital marketing certification course can truly help you kickstart your career in this domain. Even if you strive just to hone your skills or update your knowledge in the domain, a credible online digital marketing certification course is the ideal choice.
5. Greater Engagement is a No Brainer
The digital world is getting noisier by the day, and any product or service your organisation is offering is likely being offered by thousands of other businesses. As a result of the increasing marketing and advertising efforts, the average bounce rate on the website has significantly increased, and the attention span has decreased.
However, effective digital marketing allows businesses to stay competitive and relevant by engaging with customers through different digital medial platforms. These platforms allow businesses to address concerns about the quality of product/service, alleviate misconceptions, and even generate results.
The idea is to have the viewers glued to your website for as long as possible while building a credible reputation.
- Increased Customer Loyalty & Frequent Communications = The Perfect Combination
It costs a lot more to attract and convert new leads than retaining existing customers.
This is a known fact. However, in today’s highly competitive world, customer loyalty is dramatically difficult to establish, but it’s well worth your efforts.
Digital marketing allows companies to retain their customers after the sale. You can leverage social media platforms, personalised email offers, discounts through messages and engagement through push notifications to maintain frequent communication with your users. A retained customer may recommend your product to others or make a repeat purchase, which ultimately helps increase sales.
Start Reaping the Benefits of Digital Marketing
Digital marketing is trending not just because it gets you more bang for your buck but also because of the aforementioned reasons. With a modest investment in a credible online digital marketing certification course, you can kickstart your career in this domain and make an honest and highly lucrative living.
XLRI is offering the top digital marketing course in India. So if you strive to build a thriving career in this domain, enrol for the XLRI digital marketing course offered on the Talentedge platform TODAY!