Ever seen this before? It’s not just some meme ripped off the internet (well, it is!! but you get the point). It is the sacred truth of the Marketing world.

Of all the knowledge in the world, you can possibly possess, you can only be sure of what you know, and what you don’t. Basically, you still have a lot of learning left to do. And as a marketer, you need to keep learning to innovate, create and be effective with every decision you make.

To keep making decisions favourable for the growth of the organizations, you need to have your ears to the ground. In a competitive economy like ours, it is important to stay updated with the progress of competitors as well as concerns and preferences of your customers. Market Research is the best way to improve customer satisfaction, understand the factors that affect your business, and to boost your performance.


If you are looking to grow in Marketing with better decision making powers, then the PG Certificate Program in Market Research and Data Analytics from MICA is your way forward. This course leans on practical and conceptual approaches that will help build a strong foundation in market research & data analytics for you.

This highly advanced course has more to offer. Here’s how you will actually benefit from this:


  • Get a hands-on experience of the application of right data analytics tools like SAS and SPSS, essential for strategic & effective decision-making
  • Learn to develop strategies based on the findings from the data, to manage the organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy-building.
  • Designed in close consultation with the industry, this course prepares you for a career in market research & data analytics.
  • Build your base for working in analytical teams, in large corporations and outsourcing companies


What’s more is that you get certified by MICA, India’s leading institute in Marketing. Not only is this course a great add-on to your resume, but you also become part of the distinguished alumni circle of MICA after successful course completion.

Wait no longer. Get ready for a fruitful career in Market Research and Data Analytics. Fill your details in and we will call you back at the earliest with more information on the course.

Want to know how can this course help in your profile?