Ever seen this before? It’s not just some meme ripped off the internet (well, it is!! but you get the point). It is the sacred truth of the Marketing world.
Of all the knowledge in the world, you can possibly possess, you can only be sure of what you know, and what you don’t. Basically, you still have a lot of learning left to do. And as a marketer, you need to keep learning to innovate, create and be effective with every decision you make.
To keep making decisions favourable for the growth of the organizations, you need to have your ears to the ground. In a competitive economy like ours, it is important to stay updated with the progress of competitors as well as concerns and preferences of your customers. Market Research is the best way to improve customer satisfaction, understand the factors that affect your business, and to boost your performance.
If you are looking to grow in Marketing with better decision making powers, then the PG Certificate Program in Market Research and Data Analytics from MICA is your way forward. This course leans on practical and conceptual approaches that will help build a strong foundation in market research & data analytics for you.
This highly advanced course has more to offer. Here’s how you will actually benefit from this:
- Get a hands-on experience of the application of right data analytics tools like SAS and SPSS, essential for strategic & effective decision-making
- Learn to develop strategies based on the findings from the data, to manage the organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy-building.
- Designed in close consultation with the industry, this course prepares you for a career in market research & data analytics.
- Build your base for working in analytical teams, in large corporations and outsourcing companies
What’s more is that you get certified by MICA, India’s leading institute in Marketing. Not only is this course a great add-on to your resume, but you also become part of the distinguished alumni circle of MICA after successful course completion.
Social Media Marketing
The action of creating content to promote your business and products on various social media platforms is called social media marketing. Unique content helps in increasing brand awareness on platforms like Facebook, Twitter, Instagram, etc. A sound social media strategy helps generate leads and boost conversions.
How does one create a social media strategy? Here are some pointers which would serve as a complete guide to formulating a social media strategy.
Research your Buyers
The first step is to determine who your buyers are so that their needs can be appropriately targeted. You need to be clear about the people you are trying to reach and how they could be classified into groups. You would then be able to determine what content will attract customers.
Decide Your Social Platform
It is very crucial for a marketer to determine which platform you are going to share your content on. There is no right or wrong answer here. The choice is determined by the needs of your target customers and where they tend to spend their time online. Social media platforms you could choose from are:-
Snapchat – The 300 million users comprise essentially of generation Z
Facebook – Millenials are the majority of the 2.2 billion users
Twitter – The 335 million users are mostly Millennials
Youtube – Generation Z and Millenials combine to form the largest portion of 1.9 billion users
Pinterest – Older Millennials form a major portion of the 250 million users.
Create Engaging Content
It is crucial to have engaging social media content that stands out. It should provide viewers with a reason to click the “Follow” button and interact with your brand. Have a look at your competitor’s content. It helps to be more creative. Take full advantage of the features offered by the platform you are using.
Schedule your Posts
Use a social media management solution to ensure that your content is shared as planned. These tools allow you to prepare pictures and videos, write captions and schedule posts in advance. These tools share your content on schedule and monitor all post interactions and engagement for you automatically. A few examples of social media management solutions are Hubspot, Sprout Social and Hootsuite.
What should your posting frequency on your social media channels be? You should only post on social media when you have quality content to share. If your posting frequency is infrequent your followers are bound to forget you if you post too frequently your followers may get irritated. There are plenty of resources that explain social media post frequency standards by industry and platform.
Analyze Results and Impact- Social Media Metrics
An important aspect of social media marketing is ensuring that your efforts are successful in helping you meet your goals. This can be done by reviewing and managing your social media metrics. Social media metrics may include data about your level of follows, shares, engagement, and other interactions on each platform. Some of the most important metrics for you to track are Reach, Engagement, Followers, Video Views, Impressions, Tags, Mentions, Profile Visits, Shares, and Reposts.
You can review social media metrics through analytics tools built into various platforms that you use like Twitter Analytics, Instagram Insights, Facebook Analytics.
Certified Digital Marketing Course
A certified digital marketing course would be ideal to learn more about social media marketing strategy. A digital marketing course from IIM, MICA or XLRI would be an excellent option. Talentedge is an excellent platform for a digital marketing course.