“We need to get ahead of competition”

“Find out how is their product selling more if ours is better in quality”

“The advertising spends are rising, but where’s the impact?”


If these are some of the popular catchphrases in your marketing/growth-review meeting, read on.


Marketing is one of the most important functions of any business; it is also a very demanding and competitive field. While marketing professionals may be creative and innovative folks, that’s not always enough.


When you launch campaigns, you think you are building awareness, driving & nurturing leads by scheduling follow ups. And as long as your campaigns are maintaining the in-flow of quality leads, you think you are golden, right? Wrong. Your gut feeling might give predictions on what will work and what will not – and they may be right too – but there is no way you can prove that unless you measure and monitor your campaigns. Don’t believe it? As much as 84% of marketers cannot measure and report on the contribution of their programs to the business. (Source: ITSMA/Vision Edge Marketing). And times are changing. ‘Performance Marketing’ is the latest trend and is poised to take the centre stage as analytics tools make data measurability available & easy and decision making logical and accountable.


To monitor and measure your marketing activities, you need data. Tracking your marketing efforts is a good start, but these metrics have no use without analytics to interpret them. Enter, marketing analytics.


Marketing Analytics is basically management & study of data to determine the impact of marketing efforts on ROI. It also helps identify opportunities for improvement. At a time when data analytics has become an indispensable function for businesses, adding this skill set to your resume will open you up to a range of opportunities. Executive Certificate Program in Marketing Analytics from SPJIMR will not just boost your resume, but also give you hands-on exposure to the latest tools & techniques. It prepares professionals for a successful career in the Marketing Analytics domain. Here is what you will learn during the course.


  • Develop knowledge of various analytical techniques for improved decision making in sales & marketing.
  • Communicate your marketing objectives in a focused manner to data analysts and help critically evaluate results of the data analysis better.
  • Identify market trends and metrics to measure marketing success
  • Understand the underlying principles of statistical and analytical techniques.
  • Build a working familiarity of implementing these techniques on different data sets


SPJIMR is a renowned institute in Marketing and Management. Adding this certification to your resume will only push your resume further for greater opportunities in the Marketing Analytics domain.


Fill in your details and we will call you back at the earliest with more details about this course.

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