You have probably already caught onto the hype of Digital Marketing by now; about how there is a serious demand for digital marketing skills, job market booming and how brands are increasing focus on digital marketing activities, now more than ever.


Well, it’s true. Digital Marketing has unlocked the untapped potential of marketing through electronic devices. This has further resulted in bigger budgets, better pay and varied career choices for professionals skilled in this domain.


Digital Marketing is creating a wealth of job opportunities for digital professionals across the world. With the increasing acceptance and adoption of digital marketing, it becomes imperative for professionals to build skills and prepare for a career in the lucrative field.


The Executive Certificate Program in Digital Marketing by IIM Raipur is designed to provide analytical and theoretical framework to understand the emerging practices in the world of digital. It introduces participants to newer forms of online advertising and interactive marketing tools on the mobile web. The comprehensive and practical oriented syllabus covers the what, why and how of major current approaches, including online listening and monitoring, search engine optimization and social media participation.


The syllabus of the course includes:

  • Introduction to Digital Marketing
  • Digital Marketing Planning and Strategy
  • Website Optimization
  • Digital Advertising (PPC, Digital Display and YouTube)
  • Affiliate Marketing
  • Email Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Web Analytics
  • Search Engine Optimization (SEO)
  • Content Marketing
  • E-commerce Marketing


Some of the other key takeaways of this online digital marketing course are:

  • Grasp concepts better with practical learning through case studies, simulations & class exercises
  • Know about common mistakes in Digital Marketing and how not to make them
  • Detailed modules on Why-What-and-How of leveraging various Digital Marketing Channels
  • Authentic insights into the real digital world straight from industry experts
  • An IIM certification in Digital Marketing would look great on your resume


Dive into digital with the Executive Certificate Program in Digital Marketing and take over the online space. Fill in your details and we will call you back with more information on the course.


Want to know how can this course help in your profile?