HR processes can sometimes be quite challenging. Recruitment managers can have a tough time selecting the most appropriate candidate, absorbing them in the organization and then managing their on-job development. However, a strong talent management practice can make it easier for HR to manage people in the organization. Basic benefits of talent management Hiring the […]
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Scope of Digital Marketing in India (2023)
If you were to ask any millennial or young person in India about how he or she buys what they want, chances are their response will be – online. That could be through the website, an e-commerce portal, mobile app, social media channel and so on. This is an indicator of a big trend that […]
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How to Create SEO-friendly Content? Learn From the Best?
Digital marketing has become one of the most promising career paths in today’s dynamic and rapidly evolving business environment. For professionals working in this domain, it has become challenging to stay up-to-date with the latest trends and themes. For businesses, it has become even daunting to invest more and more towards marketing as well as […]
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Skills Every Digital Marketing Professional Must Possess
The digital marketing process may be evolving at a speed that many cannot keep up with. New tools are appearing almost every day. Search engines continue to change the way they rank a website. New methods of gathering information about customers are available. This makes it necessary for people in this profession to learn new […]
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5 Benefits of Artificial Intelligence in Project Management
Artificial Intelligence (AI) enables machines to think, learn and act like humans. AI is being increasingly used in modern project management to handle everything from scheduling to processing the data patterns from individual teams. These AI-augmented tools supplement the skills of talented project managers in identifying structures and patterns within the data and forecast outcomes […]
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Everything You Need to Know About Content Strategy
Today, every big brand’s marketing plan includes content marketing as a key component. Many marketers, though, continue to undervalue the significance of a well-thought-out and put-out content strategy. But, before we get into the reasons for implementing a content strategy, let’s clarify what one is. The Internet is flooded with information about content strategy, however, […]
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Top Business Analysis Tools & Techniques Every Business Analyst Should Know
A business analyst is a person who deals with the collection of data, analysis and modelling on a day to day basis. Today, everything is integrated with technology so there is no doubt even a single, simple and efficient business analytics tool can help simplify the role of business analysts by forming the basis for […]
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7 Lucrative Careers in Marketing and Branding
The marketing domain, especially the digital realm, has witnessed unremitted success. With the surge in the amount of data being consumed, businesses are being forced to make way for marketing, branding, and analytics jobs. This presents a unique opportunity for professionals aspiring to build a career in this domain. So this is a shout-out to […]
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Build Your Research & Analytical Skills to Become an Effective Marketer
The economy is becoming more competitive by the day. What gives you the edge over the others in such a scenario is your knowledge about preferences & issues of your customers. Before you pull your socks up to elevate your business, you need to first understand the factors that affect it and the best way […]
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Competition, Collaboration and Disruption in Digital Economy
Only a few years ago, digital was just an addition to the regular business model. Now, however, digital is a mainstream business. In fact, businesses can hardly imagine not being digital and some others are completely based on a digital business model. Digital economy is a reality which offers limitless opportunities as well as disruption […]
