A digital marketing manager is responsible for the development, implementation and management of marketing campaigns that promote a company or a brand and its products and services. He or she plays a major role in creating brand awareness and using the digital space to drive traffic to the company’s website and acquire leads/customers.


What Does a Digital Marketer do exactly?

The primary role of a digital marketer is to get the word about the brand out in digital space.


Role of a Digital Marketer in India

A digital marketer is responsible for managing all the marketing campaigns that promote a company and its products. He or she plays a major role in enhancing brand awareness into the digital space to drive traffic and acquire leads/customers.

A digital marketer also helps identify and evaluate new digital technologies by using web analytics tools to measure website traffic in order to optimize marketing campaigns, email marketing, social media and display advertising.


Key Responsibilities of a Digital Marketer


  • Content Strategy

Along with the design and functionality of a website, a digital marketer is also responsible for the website content. Creating and implementing the content strategy to make sure online objectives are met.


  • SEO and SEM

A digital marketer is responsible for ensuring that the website reaches its target audience easily. This includes optimizing website structure and content for search engines and use of paid advertising available on the digital space. SEO and SEM’s purpose is to help drive relevant traffic to their website.


  • E-commerce

A digital marketer is responsible for converting website visitors into online sales. To achieve this goal a digital marketer has to ensure an easy and bug-free online shopping experience.


  • Social Networking

He or she may also be responsible for managing the online presence of the brand by using social networking tools like Facebook, Google+, Twitter, and Google My Business. These social media platforms allow businesses to keep their target audience engaged and updated about what is happening and make them aware of all the upcoming deals if any.


Qualifications required to be a digital marketer

Just like many marketing roles, digital marketers also require a qualification in marketing or communications. For professionally established marketers who are looking to specialise in digital space, there are many digital marketing courses and universities that offer a digital marketing certification course.


Career Prospects of Digital Marketing

It covers a broad range of areas and there are a number of opportunities for digital marketers to move up the ladder. The role of digital marketer in India is growing and marketing professionals who can offer digital expertise are becoming highly sought after.


How Can You Open the Door to Digital Marketing?

It is not enough to get a certified qualification from a university. To step into the role of digital marketer in India you need to have a certain skill set to be even considered for a job position. Seek guidance from online digital marketing courses. These courses will help you in-habit the skill set you need to become a successful digital marketer.

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