The scope of social media has spread to almost every corner of the world. It has become the 10th largest economy and also has the 2nd largest population in the world.

According to a survey, top businesses admitted that 15-20% of their marketing budget is being allocated to social media advertising. Now, from these stats alone, you can realize the importance and influence of social media. A career in this domain will be a goldmine, especially for someone who has pursued credible digital marketing online courses.


Internet, Internet Everywhere!

As per the latest statistics, internet usage by the world population has increased tremendously, and now 40% of the world’s population is using the internet. That means approximately 3.42 billion users.


These stats make a compelling statement that the scope of social media marketing in digital marketing campaigns has a bright future in the coming years.


Also Read: Kick-Start Your Career With The Best Digital Marketing Course


The Smartphone Era is Here is to Stay


5.07 billion – that’s the number of smartphone users expected by the end of 2020.

Smartphones are allowing businesses to connect with their audience anywhere anytime. And social media is being fueled by the power of smartphones. Who uses Facebook or Instagram on their laptop anymore? Since more and more people are adopting smartphones, the website, advertisements, and banners are all being designed as per the screen size of a smartphone. Needless to say, smartphones are here to stay, which is why it has become more prevalent than ever for businesses to make their ad campaigns mobile-friendly.


Social Media for High ROI and Less Cost

Social media platforms provide high ROI with very less investment. This is one of the elemental reasons many small and medium scale businesses rely on social media to reach their audience. This has also spiked the demand for digital marketing online courses as more and more people are inclining towards building a career in this lucrative field.


Social Media is the New Marketplace

Businesses market where the people are, right? Well, in this digital era, people are on the internet all the time. So, Facebook, Instagram, WhatsApp, and Twitter are taking the lead when it comes to user traffic. It’s like social media has now become the new marketplace where businesses advertise, connect, and communicate with their audience.

 Digital Marketing Online Course


Benefits of Social Media in Digital Marketing

It helps in increasing brand awareness, which means more inbound traffic, improved search engine rankings, higher conversion rates, and better customer satisfaction. And these are really all the things a business is expecting from their marketing efforts.


The Future is Digital Marketing

The digital marketing industry is an ever-growing one, which means more career opportunities and growth. To build a successful career, you need to take the first step and pursue credible digital marketing online courses. One such course gaining immense popularity among working professionals as well as entry-level aspirants is the digital marketing and social media online program by IIM Raipur. This digital marketing online program by IIM Raipur can provide you with hands-on practice on the latest digital marketing and social media marketing tools, helping you move rapidly and profitably against the competition. So, scout the internet for digital marketing online courses from Talentedge and make your way to the future of marketing.


More Information:

Future in digital marketing as career

Ultimate Guide to Career in Marketing

Why choose digital marketing as a career?

7 Lucrative Careers in Marketing and Branding

10 Best Digital Marketing Courses to Advance Your Career

IIM KASHIPUR Executive Development Programme In Strategic Marketing Management

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