International Business is a complex concept as well as a phenomenon. A lot of the regular guidelines that apply to managing a business or an organization strategically need to be transformed when implemented for international business. One of the most critical areas of international business is negotiations. These need to be managed strategically to ensure that the results are as per what all parties need. The role of strategic management in international business is crucial and therefore cannot be underplayed. 


XLRI Strategic Management


Some crucial  steps in international business negotiations are



Before the negotiations the parties involved, which could be countries or organizations across countries, need to prepare well. They need to define the objectives, the outcomes they desire, people who will be part of the negotiation process and past history. They also need to spend time researching about their negotiating partner and the kind of commercial aspects that are involved. Spending time working out the legal elements is also crucial.


Cultural and political differences

Even before any deal goes into the negotiation stage, the cultural and political differences between the two entities involved, need to be understood and prepared for. There is a value that each partner brings to the relationship. Being able to talk about that value that possibly arises from the differences, is what negotiation is all about.


Team allocation

Getting the right team in place is very important. This team is responsible for ensuring not only seamless negotiations but also the fact that overall value needs to be communicated well. The negotiation should result in a win-win for all involved. Only the right team can achieve that kind of outcome. There should also be experts in the team from a technical and legal perspective, who can handle the overall queries on those aspects.


Also Read: Know how certification in strategic management and leadership is beneficial for your career


Aim at a relationship not closing a deal

Relationship building is the first step of a healthy negotiation. Focusing on that and not just on deal closure is the approach to take when it comes to managing such a situation strategically. The focus should be long term impact and not short term gain. Having that emotional maturity and business acumen are the core attributes of the members of the negotiating teams. They have to remember to deal with such a situation with integrity.


These are some core aspects of international business negotiations that come under the purview of strategic management. Ensuring that they are followed will ensure a smoother process and better results for all parties that are involved in the same.


In today’s economy, companies of all sizes, be it small or medium enterprises or multi-national companies, all are establishing operations in foreign markets. This type of expansion has several advantages that include new opportunities for market growth and diversification.


If you’re on the fence about taking your business global, here are some benefits of international business expansion that will help you make your decision.



Tapping into international markets helps offset any losses that one might incur during an economic downturn in the local market. Establishing a business globally can sustain your local business against any unforeseen events. Businesses can utilize international markets to launch a new line of products and services that can help them maintain a positive revenue stream.


Access to talent

Another benefit of going global is access to a new talent pool. International workers can offer a business increased productivity, advanced language skills, diverse educational backgrounds and much more.


Competitive advantage

Most companies choose to go for international expansion in order to gain a competitive edge over their competitors. Expanding your business in an international market where your competitors do not have a hold gives you an added advantage of building brand awareness with the customers before your competitors.


 Strategic Management


Why a Strategic International Business Course From Talentedge?


All major decision-makers aim to help their organizations excel and achieve greater heights with the help of the knowledge they have in strategic management. A strategic international business course from one of the top institutes in the country aims to help managers develop and implement strategies to help expand business globally.


Gain Practical Insights

This course provides practical insights into various aspects of strategic international business. It aims to assist managers to learn the framework and implementation of strategies in the international context.


Learn from the Best

Lessons are given by eminent and highly experienced faculty along with practical insights from corporate leaders and other seasoned industry professionals.


 Also Read: Career Prospects & Job Opportunities after Strategic Management


Live & Interactive Classes

Talentedge is the first Ed-tech firm to bring live & interactive learning in digital format. Talentedge aims at delivering the best-in-class digital learning experience with the help of a cloud-based campus, prestigious faculty and unparalleled learning, anytime and anywhere.


Exposure to Global Business Environment

Talentedge provides managers with extensive real-life situations that enable them to formulate and implement strategies in global markets.


Why is a strategic international business course from Talentedge a huge success?

Talentedge offers courses that are credible and recognized by most employers. Talentedge makes it their mission to re-create a classroom setting experience that helps students interact with eminent faculty as well as with one another during classes. The USP of strategic international business course is that it prepares you to contribute whole-heartedly towards the success of your organization that eventually helps you climb up the ladder of success, along with the success of your company.



More Information:

What is the Concept of Strategic Management? 

What Are the Functions of Strategic Management?

7 Important Stages of Strategic Management Process

Importance Of Strategic Management For Business Excellence 

How to Integrate all Business Functions through Strategic Management?


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