As an HR practitioner in the volatile business world today, how often do you face a situation that is related to the workforce that your organization has? It...

    We all are aware of the rising competition in every job opening that is advertised by organizations. The competition does not end when you land the...

Marketing analytics is the branch of analytics that deals with measuring the performance of the marketing campaigns that you may run as a marketer. It will help you...

It wouldn’t be incorrect to assume that digital marketers absolutely love Google Analytics. You can say that it is their bread and butter. There would be any analytic...

  Recently, the global transportation technology giant Uber, popularly known for its cab-sharing app, found itself in a messy legal soup. One of its former employees has claimed...

Internet marketing consists of a website, search engine marketing, social media marketing, content marketing, mobile marketing, and banner advertising. It is one of the components of digital marketing....

Digital Marketing: Shining Bright in Era of Digitalisation The current worldly treasures of technology advancements, software, tools, the Internet, the inception of AI, machine learning, data analytics and...

The limelight of machine learning and artificial intelligence was closely followed by the success of digital marketing that emerged as an extremely sought-after field. Many professionals and students...

We live in a digital age with 24*7 connectivity, where almost 4.57 billion people are active internet users. This encompasses 59% of the global population. These stats make...

Any search engine optimization strategy can be divided into two different categories - on-page optimization and off-page SEO. Both are extremely different, yet both are crucial to the...

Risk management is a group of procedures used to measure, identify, control and monitor risks of business activities that can affect the financial performance. Risk management not only...

In the entrepreneurial world, finance is an essential factor to run or increase the value of businesses. A company’s financial data and its future financial scenarios are looked...

The internal and external flow of money is the most essential thing that governs the world. Everything is a part of the big economy, and finance is the...

Predicting the future is as uncertain as the future itself. However, we never cease to locate new and emerging trends. This is irrespective of whether you are a...

The sources of raising ample finance for a start-up have expanded into many prospective domains. Be it starting a business yourself or joining a growing company as a...

With the advent of technology and the booming use of digital marketing, it has become essential for businesses to consider the second side of the marketing coin. The...

The main aim of any small business is to sell its products and services and generate revenue. Positioning your business in front of a target audience and offering...

Organic promotions are the promotions an organization does not pay for. It is the result of a user’s search query or his social media interactions. There are two...

Digital marketing is that domain of marketing that deals with the promotion of products and services through the medium of internet. There are various types of digital marketing...

In the recent years digital marketing has gained a lot of traction. It has captured the imagination of marketers who want to create a strong brand positioning for...

We live in a world where everyone is constantly connected, and our workplaces are no exceptions! Many multinational companies, along with few government sectors, opted for Work from...

With the growing prominence of the internet in our lives, businesses are also inclining towards digital mediums to reach out to their targeted audience and promote their products...

HR leaders believe that hiring and developing people is most important. Outstanding HR leaders bet on people and not on strategies. Exceptional HR leaders have integrity and basic...

How can I pursue a Career in Business Analytics in 2022?   Surprisingly, of all the data that is gathered, 99.5% of that data never gets used or...

Top 10 Business Intelligence Trends in 2022 Business Intelligence (BI) is a set of architectures, processes and technologies that transform raw data into actionable information and results in...

Yes, the world has moved on to the exciting and dynamic space occupied by social media. The conversations are increasingly shorter, comprising 140 characters mostly. However, it is...

What is Financial Management? Financial management entails the process of planning, organizing, directing, and controlling the financial activities of an organization. These include the procurement and utilization of...

Digital marketing is incomplete without SEO because it takes your website from vagueness and brings it to a higher ranking on search engines, which builds visibility. This, in...

Do you aspire to become a financial accountant? Do you aim for a bright career abroad as a management consultant? Or would you like to become a tax...

Seen as the future of online marketing, affiliate marketing is one of the top ways of making money online. The industry is worth $3 billion dollars and produces...

All things digital have been on the rise in 2018, especially with the increased use of AI, machine learning and data analytics. As consumers become more digital, they...

Financial managers organize, manage and safeguard the financial resources of a company. They handle various tasks including managing day-to-day budgeting, calculating return on investing, analyzing the financial impact...

Digital marketing today is in a constant state of evolution. As content and data are at the heart of all marketing activities and drive key business strategies, companies...

The Internet has been the biggest disruptive innovation in the past decade, affecting the lives of everyone around us. What does it mean for businesses and, more specifically,...

With so many changes in technology and the overall dynamics of the business environment, it has become necessary for HR professionals to stay up-to-date. This can help in...

Social Media Marketing The action of creating content to promote your business and products on various social media platforms is called social media marketing. Unique content helps in...

Presently, there are approximately 3.2 Billion internet users who account for 56.1% of the world’s population. This increased usage of the internet has forced businesses across the globe...

Talent acquisition and management have evolved as crucial organizational activities in today's competitive business environment. Even though more labor is available, acquiring the right talent remains a problem...

Digital marketing is destined to take giant strides in the future based on the advancement in digital technology. An ET survey reveals that digital advertising is expected to...

Digital media is becoming predominant in marketing these days, but how far they reach to the mass audience is the question. The growth of the digital marketing industry...

Why Should Professionals Focus on Enrolling for HR Certification Courses?   An organisation carries out several tasks in the background that need to be managed, monitored, and checked...

What's the Importance of a Digital Marketing Course?  Learning from suitable sources is essential for formulating a career in any specified domain, and the same goes for digital...

Whenever people discuss digital selling, they tend to confuse it with Digital Marketing. In some cases, the discussion immediately transitions to Facebooks Ads or SEO, or another messaging-related...

If you are curious what digital marketing is, it is a form of advertising provided through digital channels like social media, email, mobile apps, search engines and websites....

Being aware of the general business concepts makes you suitable for roles in the wide corporate world. But having an in-depth understanding of the core business principles and...

Every aspect of a business is undergoing a change and so is project management. Companies are facing new challenges in an evolving economy and hence newer trends of...

One must know the significance of digital marketing to understand the destiny of marketing in any industry. It is advantageous to consider what target customer communications we must...

The digital arena is a new market altogether and marketers are looking at different ways to explore the possibilities of attracting the customers and build a potential network....

With the advent of digital marketing, businesses have reached a wider audience than the customers they could get with traditional marketing techniques. In recent years, it has become...

A digital marketing strategy has multiple layers to it. How you choose to define it entirely depends on the nature of your business. However, it calls for choosing...

Affiliate Marketing is as old as it can get. When you recommend a product to a person and he buys it, you earn a commission. In today’s digital...

Market research and data analytics are two of the top trending courses of 2019. Market research is an organized attempt to gain information from a target audience about...

Project Management Methodologies and Practices are changing rapidly. This article looks at the latest emerging trends in project management that will be prominent in the coming year. Project...

Financial Risk Management (FRM) is a science/art to help establish a baseline reference based on which risks can be taken keeping in view the organization’s business outcomes. To...

The increasing challenges faced by today's organizations have led to a transformation in the role of HR. Today, HR is not only concerned with hiring, firing, and managing...

In the modern age, access to information is the key to professional success. Gone are the days when education and learning were confined to colleges and universities. In...

Big or small, startup or established, profit or nonprofit, financial  management is an inevitable part of running a business. Financial Management does not end up with keeping records...

Financial management involves planning, organizing, directing, and controlling the financial activities of an organization including procurement and utilization of the funds. It applies the general principles of management...

For an unturned eye, there might not be a lot of difference between talent management and human resource management. And rightly so, it if the responsibility of human...

Advertising is a modern world terminology for an ancient concept. Advertising existed before the advent of smartphones, the Internet, billboards and other digital gadgets. The first instance of...

We’ve seen, read, heard, mocked, prepared and attended multiple Human Resource  Management interviews in our career, didn’t we? Remember the tough interviews you had to face? And tricky...

Introduction to International Financial Management in India International financial management of an organization is a complex process, involving its own methods and procedures. It is made even more...

A degree opens the door to a lot of new opportunities and diverse career paths. If you are considering a program in general management, start by looking at...

As a working professional, everybody would want to look forward and try to boost up their career as time passes. Boosting up the career would always help one...

In today's digital era, the millennial generation wants quick access to a lucrative job. While there is no shortcut to reaching our goals, several short-term online courses can...

Financial management is the field of dealing with the financial aspects of an organization with the objective of achieving financial stability and profitability for the concerned organization. There...

The emergence of digital marketing has completely transformed the market scenario. It has provided companies with an equal opportunity to promote their brands at a global level. However,...

The Supply Chain Continuum The supply chain begins with the procurement of goods or material required to satisfy the end product. Businesses must choose vendors, freight carriers, and...

The time has finally come when organizations have started to realize that people are their most valuable asset. This is why companies worldwide are investing in building and...

Any company needs a human resource department to function properly. This function plays a key role in the workings of any organization. As they handle all the employee-related...

Analytics is the need of the hour, but let’s take a minute before we bungee-jump into it, shall we? As you read on, in this one minute, there...

Over the course of 7 decades after Independence, the education system of India has evolved gradually yet phenomenally. From a literacy rate of 18% in 1951, we have...

The functioning of an economy depends on the financial system of a country. The financial system includes banks as a central entity along with other financial services providers....

Business management courses have become highly popular in India and abroad over the last few years. The field of business management effectively deals with the management of daily...

Though businesses are becoming increasingly automated, we cannot ignore the importance of the human element in companies. It is the people in the establishment who make decisions that...

Financial management is the practice of dealing with the financial resources of a firm with the objective of effectively accomplishing organizational goals of business success with profitability. Finance...

The reason why anyone attends an educational course is to get into a good career. When looking at various jobs, it is important to know what future there...

Are you one of those organizations that are sceptical about the true impact that digital marketing has on consumers? Or are you in that space where you realize...

The present business landscape is more complex and volatile than ever before, making it imperative for companies to have strong risk management in place. Managers are required to...

Some may know them as “the people whisperer”. That’s right, the human resource professionals manage the employees and maintain the balance between them and the organisation. Now, it’s...

Organizations have changed the way they operate, and that includes selling, because of the technology revolution. A lot has been written and said about that. A great digital...

Do you ever wonder how those big brands are getting bigger day by day? Since the advent of digital marketing, the brand promotion has taken major leaps. Using...

Digital marketers focus on data to determine whom to target, where to place their campaigns and how to best allocate their resources. To be effective, companies need to...

Is HRMS a technology or a database to store data? Is it a tool to make life easier for the HR practitioner or a repository of all employee...

Businesses have started becoming more competitive with every fleeting year. Each brand is performing its best to draw more customers, manipulate them and convince them to buy their...

PPC or pay-per-click is defined as a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. PPC enables buying...

The world is changing, Business is changing - A new generation of leaders are changing how work is done, the rise of Big Data is providing leaders with...

Professional courses are educational programs offered by colleges and universities, that emphasize professional development. Unlike academic courses, these courses typically do not require prerequisites and are specifically centred...

When you move into the role of a leader, it is evident that you have a lot of great skills and attributes already. It is also likely that...

Change management is a term often used in a business context. It comes from the field of IT service management and refers to the changes in the IT...

Jargon and technical names can be downright intimidating and confusing to the uninformed, isn’t it? Those involved in the field of computers, data and technologies, have to deal...

New technology trends have probably affected HR Management across the organization a lot more than we think. 2022 has brought about the advent of new technologies, practices and...

Oh, no! Brand building does not end with a logo and a tagline. If you heard it so somewhere, turn your deaf ear without any doubt. Building a...

A dedicated human resource department is the defining feature of a successful business. HR managers strive to create a safe and efficient workplace by balancing the organizational needs...

Technology is a great tool to make education not just quicker but also a lot more engaging and fun. With the use of technology, young and old alike...

What Is News Media? The news media are those components of the mass media that aim at delivering news to the public or a target audience. These comprise...

XLRI Jamshedpur is the oldest B-school in India. It was founded way back in 1949 by Jesuit fathers who envisaged bringing about a change in the socio-economic scenario. Since then...

With the up-gradation and development of technology and communication, digital marketing is turning to be a crucial component of the overall marketing efforts of businesses. It is widely...

Know the numbers that drive your business Sure, we all know of Enron and Satyam – millions of dollars’ worth of debt and losses guise as profits and...

Email marketing continues to be widely used by businesses/ brands as an important strategy for lead conversion despite the emergence of other platforms like social media, mobile marketing...

462.12 million. That’s the number of internet users in India today, making us the second largest online market in the world. India is fast becoming a digital-first nation...

The job of HR managers has been evolving over time. Companies and employees have realized how important it is to have someone to look at various issues and...

Understanding the Importance of Business Management Managing business procedures in organisational topographies requires a collection of different tasks, duties, responsibilities, seeking opportunities, reducing risks and hazards. Business management...

As globalisation touches economies around the world, more companies now are connecting with the global market.  Expansion into the foreign financial market has become easier, thanks to improved...

Supply Chain Trends in 2022 Supply chain management has endured a roller coaster ride in 2018 with several high and low points owing to disruptions in the politico-economic...

Facebook is a goldmine of potential clients where you can target audiences with different ad formats and hundreds of ad targeting parameters. Achieving mastery on Facebook targeting strategy...

Professional Courses A professional course is a learning experience that empowers you with the skills that are needed to perform a task or tasks that are specific to...

With business operations being dynamic, a modern-day project manager juggles with various tasks and people at the same time. It has become challenging for them to complete the...

Managing projects is quite a challenging task for any project manager. It requires supervising several activities and people under the constant pressure of delivering results in short periods....

Managing a project and all its activities requires a lot of work and effort. The managers start the project by researching, appointing a great team, and planning well...

Talentedge taps into global markets including USA, Middle East, Asia Pacific and UK. Talentedge, a leading EdTech platform providing live & interactive digital learning for working professionals has...

It is not enough that a company is headed by a good leader. There must be other heads for different business units so that the firm can get...

With the coming of the digital age and fast-growing technologies in all spheres of life, the role of a teacher has been questioned and debated upon many-a-time. People...

Strategic leaders have to be equipped with a range of skills that are required to handle organizational problems. Individuals in this position need the know-how, experience, and confidence...

The most effective leaders make sure everyone knows what they are supposed to be doing and why. Based on a survey of more than 5000 leaders conducted across...

We live in a digital environment where machines can learn too. Machine learning is still in its infancy, but machines can be taught, and some can even learn...

The start-up scene in India was dubbed as one that solves unsolved problems for the people at the Nasscom Product conclave. The startup sector growth was slow in...

In today's extremely volatile business environment, marketing is not just about being creative or original. It is also pivotal to be diversified, particularly in terms of how to...

Introduction to Financial Risks Risk is inherent to any business enterprise, government, even individuals. However, some of them cannot be controlled. For instance, change in currency movements, interest...

Digital transformation has been playing a vital role in supply chain management. It has changed the way enterprises conduct operations, deliver products and fulfill orders. End-to-end supply chain...

Leadership and management are often seen as independent concepts. In reality, though, these are distinct yet complementary traits. There is no need for the two to be isolated...

It is well known in today’s time that competition is cutthroat. In such a competitive environment there is a constant need to enhance your skills in order to...

The oldest question about entrepreneurship is more relevant today in the Indian start-up ecosystem than ever before – Can relevant education and knowledge CREATE an entrepreneur or are...

Holi - the most vibrant and colourful festival of India brings a feeling of togetherness, positivity, joy, and hope. The ritual of Holi is a symbol of the...

All businessmen are nothing but leaders. The leadership quality of a true entrepreneur ensures that the business sustains for a long time in the market. If you want...

There is a lot of debate that often goes on about whose responsibility is it to develop a leader and his or her capability – the organizations or...

Supply Chain Management: The Gearbox of Organisational Growth SCM is a collection of sequential flow of things that brings uniformity and closeness and helps scan the loopholes within...

Gone are the days when procurement, manufacturing, and order fulfillment remained unconnected. Often these departments didn’t even communicate with each other regularly and this led to a lot...

Many people may have studied the theories of transformational leadership. This type of guidance is based on a theory that has been put forth by Bernard Bass and...

General management is being considered as one of the most stem-winding and well-heeled career pathways in 2020.  After all, it feels good to be the boss. Right? There...

There is a lot said about leadership and being a leader. There is a plentitude of content on the internet, in the form of books and so much...

Diwali - Not Just the Festival of Lights The Indian festival of Diwali is one of hope, sanctity, and worship. It’s more than just decorating your house with...

There are many ways to manage the business, though you need a very organized approach to it. And even though a lot of startups function on a limited...

Managers lay out the blueprints for planning, organizing, budgeting, and execution of activities within the existing framework. Managers constantly shuffle their roles and responsibilities according to organizational needs...

Did you know that there were 582 million entrepreneurs in the world on the last count? But, only a percentage of this entrepreneurial population succeed in their life....

Social channels are growing more frequently in popularity. Out of 7.66 billion people on earth, more than 80% of social network users have access to the internet. This...

If you have ever acknowledged choosing a career in management of any sort, you would have probably come across job descriptions referring to ‘project management’ and ‘operations management’...

Jerseys with flashy colours, deafening cheer from the crowds in the stands, fans sitting glued to their TV or mobile screens. All this signify just one thing –...

Technology has a Powerful Impact The 21st century has brought about immense technological change. Technology is no longer something that only the engineers and computer experts need to...

In today’s age of data overload, organisations are struggling to maintain, store, and analyse the vast amount of data available. In the 21st century, businesses, irrespective of the...

In the modern world of business, each and every organisation needs competent, accomplished, and steady management to instruct their strategies. Project Management and Product Management are very crucial...

A supply chain is part of every business, every manufacturing unit, and almost every industry. Managing it effectively is not as simple as it may seem. Global supply...

The demand for general managers rose to new heights after the economic downturn, as business prioritized budgeting and influencing efficiency and productivity. As the economic outlook continues to...

Success in management demands to learn as fast as the world is transforming. Good management is also an art of making problems interesting to deal with and find...

The road to management begins with education. And, education can be obtained from more than one source - it can be obtained from a regular college degree or...

Marketing analytics is the field where we measure the effectiveness of our marketing campaigns by analysing the data related to those campaigns. This data could be the traffic...

Transformational leaders enhance the performance, morale and motivation of employees. With unique management traits, skilled leaders drive change in the company and can foster a culture of trust...

With the onset of the fourth industrial revolution, it is nearly impossible to imagine the world without the involvement of technology. As the nature of learning is evolving,...

Machine learning's rising capabilities are causing it to gain popularity at an accelerated pace. More businesses are using this technology in their processes and operations in order to...

We all have taken New Year resolutions at some point of time in our lives, even if not every year. For instance – travel the world, read more,...

An organization is deeply rooted in the kind of culture it creates and the people who are part of it. While one might argue that the business results,...

“A leader is one who knows the way, goes the way and shows the way.” John C. Maxwell Leadership is not a position in any company; it is...

As if big data wasn’t big enough, it’s going to get even bigger in 2022! At least, that’s what the industry pundits are predicting through their crystal globes....

Data analytics is one of the most discussed topics all across the globe right now. It has found its importance in a variety of fields and digital marketing...

We like them, we hate them BUT we definitely cannot ignore them. Brands and the stories behind them are the stories that both fascinate and intrigue. From the...

Tools to Control Financial Risks in Organizations Due to the dynamic and ambiguous business environment, organizations are being torpedoed by threats from all directions. This is why it...

Gone are those days when women stayed away from venturing into business. Today, women have made active participation in the startup ecosystem of India. Out of a total...

The working functionality of the Marketing and Sales teams are deeply interconnected. Technically different functions are working within the same organization. Sales and marketing professionals with the help...

How Entrepreneurs Think- A Clinical Study Entrepreneurs are a class apart. Or are they? While much has been said about entrepreneurs and their way of thinking, there is...

Why does the Start-Up fail in India? We have listed the Top 20 reasons for failure. Indian start-up industry is making giant strides in the present decade. But...

The digital age has opened countless ways to connect with customers; however, it has made things difficult on the sales and marketing front. With a plethora of options...

Today, no business owner is unacquainted with ‘Big Data.’ In fact, most business owners know and even understand how insights driven by Big Data analytics can shape the...

Sales and marketing are two functions that are often mistaken for each other by many people. They both have clearly defined functions and are in many businesses found...

Strategic management is the continuous planning, analyzing, monitoring, and assessment of all the necessary parameters of an organization to meet its objectives. Strategic management assists the organization to...

Absolutely, no sugar coating now. Let’s face the truth. You cannot guarantee success when you embrace uncertainty and venture on your own. We strive and struggle in a...

A strategy is not the endpoint or consequence of planning; rather, it is the beginning.   Without a strategy, a business has no way of steering the ship...

Strategic leadership refers to a manager’s ability to convey a strategic vision for the organization and to serve as a worthy role model to persuade and motivate others...

The biggest disability of business is lack of strategy. Every business, be it small, medium, or multinational needs to have a coherent business strategy in place. A business...

Digital marketing encompasses more roles and skills than ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating and exciting. The scope...

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” – Alvin Toffler Technology has...

Every business is running because of the constant injection and withdrawal of funds present in the economy's circular flow. It is imperative to keep a close check on...

An efficient leader is the first condition of a successful business. Successful leaders combine a plethora of leadership styles or just follow one unique style. Leadership styles are...

Leadership styles come in various shapes, sizes, forms, and people. In which case, it's time to discover the leadership styles of famous leaders. This will help you uncover...

A supply chain is the biggest asset a company can possess. Today, organizations have already come a long way in terms of improving their supply chain competence and...

Entrepreneurs and business owners need to understand that the global business markets are at the pinnacle of evolution. In the next few years, businesses need to be more...

With an infinite amount of information waiting to be organized, filtered, processed, and served for a wide range of purposes, the requirement for efficient data scientists becomes the...

Managers and directors are the people who make all the tough calls. They also have to arrange for the resources and distribute them effectively among different departments. The...

With the massive amount of data being generated today, the role of data analysts has finally found its prominence. However, to become a thriving data analyst, a few...

Sherlock Holmes doesn’t need any introduction. He has been one of the most famous detective geniuses ever created in the world of literature. Here’s a profound quote told...

Leadership is defined as a process by which a leader is able to assert influence over a group of people to achieve a pre-decided common goal. Decision making...

Every customer needs a slight push to cultivate their buying instincts before they swipe their card. They need to be aware of what the brand has to offer,...

People who work with data are aware of two terms, business analytics and data science. However, a lot of you might be unaware of the difference between these...

Advertising Industry has witnessed monumental shifts from the last century to the present one. We are coming across advertisements that were practically unheard and didn’t even exist in...

The importance of press releases is not going to die anytime soon, no matter how many digital media platforms rise above. Smart online writers comprehend the importance of...

Just like every other field, PR is also evolving rapidly. Gone are the days when public relations used contemporary methodologies like blasting out a press release to journalists...

Most of the credit for the ruling party’s landslide win in 2014 was given to its marketing and branding campaigns. The media agencies who handled these campaigns were...

Advertising and Public Relations (PR) are the two principal tools for product promotion and exhibition of services offered by the company. Advertising refers to a form of communication,...

Marketing professionals are relying on disruptive and innovating methods to stand out in a rapidly changing marketing landscape. Marketing communication also known as MarCom is one such fundamental...

Entrepreneurs present in every sphere today. Their innovative ideas and the fresh outlook is changing the way business is done. They are the brains behind the business. However,...

Being a brand manager sure seems like a glamorous job. Well, in a sense, it is as you get to work at the top of the field, with...

Are you thinking to step foot into public relations? Check the PR scope carefully before entering the field. The digital world is ever-expanding in nature, and there is...

Having a great product is not the only requirement for a successful business. Most companies don't understand the potential and importance of sales and marketing. Generating sales requires...

An increasing number of companies across varied industries rely on market research and statistical data to make quick and informed decisions and carry out effective plans. Consequently, this...

Advertising and public relations (PR) is a part of a brand’s or an organization’s marketing communication efforts. A company sells its products and services to people and wants...

Advertising and public relations both come under the field of marketing. They are basically aimed at creating a buzz about an organization, product, service, or individual. While the...

The industry of marketing continues to undergo a revolutionary growth for decades now. The field of study is quite popular among millennials. That being said, the field is...

Official statistics suggest that strategic management is one of the most popular subjects among college and university students worldwide. In fact, strategic management consistently outperforms all other subject...

What Is Strategic Management? The term ‘strategic management’ denotes a branch of management that is concentrated on the evolution of strategic vision, setting goals and objectives, implementing, and...

HR Management in enterprises is undergoing some radical changes. XLRI’s Strategic Performance Management Program, in collaboration with Talentedge, equips the HR professional of today with everything they need...

With the continued growth of the e-commerce sector, the importance of operations and supply chain management has also grown significantly. Due to this growth, operations and supply chain...

In recent years, the face of business around the world has changed drastically. And with that, the scope of supply chain management has evolved. Many new fields have...

What is it about a career in advertising that catches the eye? Why advertising on Facebook, Instagram or Google the way to go? How to get started with...

Being a leader is what almost every individual aspires for. Most of the steps that each person takes at work are designed in a way to advance their...

Organizations of all kinds and sizes across the world are increasingly shifting to the project mode of functioning, whether to build a road/dam or develop a specific IT...

The recent advancements in the field of Artificial Intelligence have opened innumerable opportunities for businesses, especially in the digital marketing realm. AI essentially centres on the usage of...

By 2021, the number of users enrolled for various online learning certifications is estimated to reach 9.6 Million. That being said, online education in India has come a...

“I was working on my project via Gmail and suddenly the email id crashed. I tried to log in several times, but it said — ‘Username or password’...

A transformational leader displays definite traits and behaviour to stimulate a team or organization to converge around a common vision or goal. These traits include charisma, intellectual stimulation...

Loyalty and trust from an audience is a direct result of good content marketing. It also gives you from customer relationships, increased profits, and an engaged subscriber base....

No one person is same. The same holds true for the management style. A person may stick to his default management style throughout the life, or change it...

The world of finance is expanding on a daily basis as more and more job opportunities are pouring down the funnel. The applications for finance are rising too,...

Management goes beyond just telling others what to do. It is a process of setting goals and getting the right people together to accomplish objectives by planning and...

Human Resource Management Nothing we do is more essential than hiring people. At the end of the day, you depend on people, not strategies. This thought is the...

Strategic management is the development and implementation of all the goals and objectives of an organization. It involves the details of the method that a company will employ...

Ancient India was known across the world for its affluence and wealth. Traders from all over the world travelled to India to take part in this affluence. Be...

Financial management is the field that deals with managing monetary matters with the objective of profit maximization. Businesses need financial management on a regular basis and therefore they...

Leadership skill gap is emerging as one of the topmost challenges for organizations. Most organizations across the world are spending a hefty amount of money on leadership programs...

The concept of global strategic management emerges from a combination of globalization and its implications on the corporate world. The business landscape changed drastically due to the rise...

So, you have a business of your own? And you are confused about where to start your branding activities? Well, before you get into the branding activities, it’s...

With the advent of technology, several Edtech platforms have incepted from the ground up. Having said that, some are credible, while others are just a sham. So in...

In the world of business, finance, and management, the human resources department has undeniable importance. People aspiring to work in this department need a specific set of skills...

  Ever had one of “those moments” when you realize that you are simply doing a job that is far removed from the career aspirations that you had...

  Wondering what the scope of cyber security in IT is? With the changing scenario, cyber security has quickly entered the mainstream industries. There was a time when...

 With over 4 Billion online customers, digital marketing has become exceptionally prominent for businesses worldwide. With an ability to reach to global market, provide real-time insight, and facilitate...

There are a lot of creative innovations that are being undertaken to improve the quality, accessibility, and effectiveness of education and corporate learning world over. Educational technology is...

The Rationale Behind Goal-Setting   "A goal without a plan is just a wish."  The short and sweet proverb above by Antoine De Saint Exupery hits the nail...

Importance of Online Education Online learning courses can be an invaluable aid to those who face obstacles such as physical disabilities or geographical boundaries. Online certification courses provide...

The pace of technology demands change of pace of careers. More importantly, it demands a regular skill upgrade. 2017 has been the year of big data, analytics, AI,...

SEO or Search Engine Optimisation is a subset of digital marketing. Digital marketing is the field of marketing and communication of products or services using the digital medium...

  The 2019 outbreak of novel Coronavirus has led to unprecedented economic downturns, which is likely to reinvigorate the way businesses operate. However, amid this disruption, one industry...

The world is going through a series of technological advancements where tools like AI, data analytics, the Internet, and machine learning have become an essential part of everyday...

Understanding the Crux of Project Management   The journey of a project from its theoretical plan to action stage is done by a dedicated department that works with...

Online Certificate Courses: Changing the Face of Education   The world is constantly changing at an ideal pace, but sometimes specific external drivers bring about forced transitions that...

  In the wake of the COVID-19 pandemic, the lifestyle of people around the globe has changed dramatically. The world is advancing towards the post-Covid era, and we...

How Do Data Scientist Courses Sit Well with Today's Technologies?   In today's world, data is surplus, and modern businesses generate truckloads of data to perform their inherent...

Machine Learning Milestones: Glorious Years of Intelligent Technological Systems   Imagine its year 2010, and robotic engineering is the hot topic that is driving the world nuts! You...

  The importance of cultural diversity has always been an unavoidable aspect of any workforce. But let’s face it, with the advent of numerous technological advancements, companies of...

Managing a startup can be very challenging wherein the leader has to take care of all the business operations. For a startup to grow and prosper, they have...

During the past years, obtaining a college degree involved attending physical classes, which usually proved challenging for people with complicated schedules or working professionals. Presently, because of the...

Leadership is the process through which a person persuades others to achieve a goal. It steers an organization in a more unified and coherent direction. Leaders use their...

A significant part of the global business sector is working in a corporate atmosphere in the present era. Many companies have evolved to become MNCs that have complex...

Machine learning is a type of Artificial Intelligence (AI) that allows software applications to learn to predict outcomes without being trained to do so. Using previous data as...

If a project fails, a project manager is the one who is to be blamed. 41% of businesses have a high failure rate due to the lack of...