One of the biggest challenges faced by bloggers is how to drive traffic to their pages, especially when it is a new blog site. The right kind of audience and the right kind of online promotion channel and strategy can work wonders, but the crux of the whole activity lies in the exercise, time and effort that goes into it. While surfing through various blogs online, the bloggers are able to identify the target audience and capture their preferences and by following a methodology or sticking to certain practices can ease their task. See below some of the ways/ideas that can help you, as a blogger to drive traffic to a new blog.
- Write More
Writing more does not mean that you clog your page with everything you can, it means updating the content and supplying fresh content for web crawlers to pick up easily. One blog a day or following a theme or heading for a week and updating new writing formats under it can drive traffic to your page as viewers would be anxious to read the next part. Create a story that is continual and keeps the audience binding for the next sequence of blogs.
- Promote with Social Media
So many social media channels are now available that can help you connect with the right kind of people. Share across all the channels and platforms you are a part of or create one and leverage to promote the link of your website. You can also ask other bloggers to recommend you in the affiliation marketing effort and you can return the favour by doing the same. Use Google, Facebook and Twitter to promote your blog.
- Know your Niche
Understand the type of content you want to offer. And create a brand around it so people know that they can always visit your site for answers or for reading relevant stuff. For example, if fiction writing is your core strength, then turn it into your niche and make the blog site an exciting one.
- Catchy Headlines or Titles
Make sure that you give catchy headlines and captivating quotes relevant to the content of the blog to drive readers to the website and explore. Often people get turned down by the fact that the headlines are not impressive and tend to leave the page immediately and sometimes it so happens that the content body of the blog is entirely different from the title which acts as major confidence pull down.
- Include Photos, Infographics and Videos
Inclusion of infographics enhances the understanding of the readers and they catch a glimpse of what the blog has to offer and what can be the content type they should be expecting. Infographics and videos curtail the amount spent in identifying the message and make the blog reader-friendly. Videos can add an advantage to the relevance of the blog.
- SEO Friendly Content
Make the content of the blog SEO friendly with the usage of the right kind of keywords and vocabulary. You can use Google Keyword Planner to unlock keywords that can drive traffic to your site. Search engine optimization fosters the ranking of the site on the search engine and whenever the user puts in the matching keyword, the chances are high that your blog comes in the first three searches after the paid ads.
- Tell Your Friends
Word of mouth works even faster. At least you can expect people to check your website once and hence increasing the footfall. Networking the site with friends of friends and offering to write for them can also establish your site and you as an avid blogger.
- Cross Link
Cross-linking refers to promoting your site on other sites and vice-versa. Identify and jot down the blog sites that fall into your realm of writing and start commenting with the link to your posts and in turn ask them to do the same on your site.
- Install Analytics
Install Google analytics and pay close attention to the results. See where visits originate, which sources drive quality traffic and what others are saying about your blog.
- Honour other Bloggers or Influencers from your Niche
Attend meetings or gatherings with the bloggers from your niche and who think in a similar fashion as you. Honour their writing thereby boosting their confidence and morale. Use influencers network to promote your blog.
- Maintain an Email List
Make sure that you have compiled an email list that may include everyone whom you have met or people who subscribe to your feed and give something interesting to look forward every time.
- Interlink your Posts and Tagging
Use apposite tagging and Meta tag keywords that help driving traffic to your site once the user searches for them. Link other posts in your new posts and give a synopsis of what has been written in the genre and what all can the reader expect. This helps readers to find similar posts on your site and tour the site for more.
Earning traffic is not rocket science but it takes time, perseverance and consistency.
Good luck and happy blogging!