The main aim of any small business is to sell its products and services and generate revenue. Positioning your business in front of a target audience and offering them unique products and services is essential to achieve business goals. Here are five tips to make your small business grow in 2020.
- Make use of Digital Technologies
The best way to use digital technologies is to use social media. But before you do that, you need to have a business website. A website is a primary tool needed to communicate with your audience. Set up Google Analytics on your website and review and measure these statistics. You could start a Google Adwords pay-per-click campaign. Uploading a video on YouTube is also a good way of making your presence felt.
- Social Media Marketing
Social media marketing is the most important link for your business. You could create a Facebook page, create a Twitter and an Instagram account, list your business on Google Places, start a business blog. It would be advisable to get a unique URL or username for your Facebook page and be regular in your interactions on these interfaces.
A very effective tool for marketing is networking. Communicate with people you already know. Establish lasting relationships by introducing yourself to other small business owners. Plan a local business workshop or register for a conference. Participation in local activities where you can introduce your business is a wonderful way of networking. Build on relationships by asking for referrals
- Email Marketing
Use email marketing campaigns to stay in touch with your audience, leads, and customers. You could start by creating an email option on your website or blog. Send regular emails to your list. An email newsletter would be most suitable for staying in touch with your audience. Add video, audio, and infographics pictures to your emails or newsletters to make them more interesting.
- Giveaways, Discounts, Incentives
Starting a contest would be an excellent way to create interest in your product or service. You could float a “ frequent buyer” rewards program or a customer of the month contest. Client appreciation programs are also good tools for creating a buzz and giving away free samples works wonders in customer engagement.
Marketing is Essential
Other ways of building your business would be to hire a marketing consultant or take an online course in digital marketing. But do ensure that you have the budget for hiring a marketing consultant. Content marketing is also one way of increasing your business profile. Marketing is essential if you want your business to survive. These small tips will help you to actively invest in your business so that you can get your money’s worth. Marketing is absolutely essential for small businesses to thrive.
Digital Marketing Online Training
Digital marketing online training is strongly recommended to understand the various technicalities of marketing for a small business in 2020. There are many online courses in digital marketing available which can help you in making a career in the field. For instance, Talentedge offers a very convenient platform for online courses in digital marketing from premier institutions like MICA, XLRI and IIMs.