Digital Marketing is an important aspect of a business. It drives sales, the ultimate purpose of a business. What is digital marketing? It is that strategic approach which helps you get your stuff into the market and make it do well. However, this comes at a cost and can often take up a large chunk of the budget. It is great when you get good returns on your investment. Yet, if you are just starting out or are on a shoestring budget, does it mean you don’t market? You do.
We share here an eclectic mix of 9 unconventional marketing strategies for all kinds of budget. Read on, or sign up for a digital marketing course and master everything there is to know about the domain.
1. Content Marketing
You see content all around you. A lot of that content is marketing content. Content marketing has been around for a long time but has gained prominence in the era of the world wide web, especially since the emergence of social media. You now have a host of channels where you can market, and a bouquet of content formats such as videos, infographics, blogs, articles, podcasts etc. to choose from. The key requirement is to make relevant and engaging content that will be readily consumed by your audience.
2. Be Generous, Promote Others
Help thy neighbor and thou help thyself. Yes, if you read or find content, from within your industry, which is engaging as well as informative, don’t hold it back. Share it through your social media channels with your audience. This gives you the image of someone well informed with your industry as well as creates a lot of goodwill. Moreover, this keeps you in the mind of your consumer even when you are not creating your own content.
3. Write Articles/White Papers
We have discussed content marketing above, however, with this point we specifically mean articles or white papers relevant to your industry. These articles or white papers when published by a known journal or magazine, also carry your logo and/or company information and hence, give you a position of respect among your peers as well as customers. If published online, articles also give you the opportunity to interact with your audience through a moderated comment section. Creating a personal bond with the customers.
4. The Branded Vehicle
Most brands or companies, even new ones, have a company vehicle. Use your company branding on this vehicle. This is a great way to bring your brand to notice without spending too much.
5. Hack the “Secret”
This is a relatively new method and actually has nothing specific to itself. It comprises studying the strategic approaches of different successful companies, understanding their winning secret and using it in your business. This saves you from developing a new strategy for your business as you use an already tested approach.
6. Get on the free Directories
Do not undermine the use of free business directories. Search for these and register yourself on them. You are sure to get some business from here. They don’t make you rich but definitely give you some work.
This does require some budget but is definitely cheaper than mainstream marketing. If effective targeting is used e-marketing or digital marketing which includes emails, newsletters, banner ads, blogs, articles etc. can be extremely cost-effective.
8. Become Popular
Do some noteworthy activities within the community of your consumers and get noticed. Get press and online media to cover the event. This helps in two things. One, you connect directly with your consumers by doing something in their community. Two, you become a news item and thus, are known by a larger audience.
9. Get Testimonials
There is no better way to promote your business than to be endorsed by those who use your product or service. Of course, you need permission to publish any testimonials on your website or in your ads but once you have permission, they work as great word-of-mouth tools.
So, above are a few unconventional yet effective ways to market yourself. Go ahead and use any or all of the strategies that are compatible with your business. Go for the digital marketing certification course to know more!