The recent advancements in the field of Artificial Intelligence have opened innumerable opportunities for businesses, especially in the digital marketing realm. AI essentially centres on the usage of machines and their ability to constantly learn and solve complex problems. The potential of AI can make a significant difference in digital advertising space as it will increase the efficiency of various processes, thereby enabling marketers to deliver more productive results.
According to research, 51% of marketers have already invested in AI, and 27% of online marketers are planning on incorporating this technology in the year 2019.
Here is how AI will transform digital marketing in the year 2019
- Enhanced User Experience
Optimized user experience is one of the important aspects of an effective digital marketing strategy. When relevant content is provided, users are more likely to convert and become recurring customers that can further help in creating brand loyalty. AI has the ability to collect data and determine the content that is the most applicable based on important facets like customers’ past behaviour, historical data, location etc. This allows companies to offer a unique experience to each customer and create value services.
- Real-Time Customer Support
Digital marketing needs a communication system that is advanced, accurate, and quick. Chatbots have emerged as a powerful communication tool that is changing the way users communicate with brands. In simple terms, chatbots are computer programs that automate defined tasks mainly by chatting with users via a conversational interface. Every customer today expects quick and responsive services and chatbots are specially programmed to deliver the same.
- Automation of Complex Processes
Various tasks associated with digital marketing are considered as intelligent ‘guesswork’ that includes testing and modifications. While modern analytical tools today are more accurate than before, integrating built-in decision-making tools that learn as they operate is a smart approach towards digital marketing.
AI is built to understand patterns in buyers’ behaviour and how they make decisions. The more it understands users, the more marketers can develop strategies that align with their targeted audience’s preferences and requirements.
Artificial Intelligence as a Career
With more companies being attracted to the notion of Artificial Intelligence, the scope of AI as a career is certainly becoming significant. To become an AI expert, one must have an in-depth knowledge of mathematical concepts such as algebra, statistics, logic, algorithm etc. Enrolling in digital marketing certification or digital marketing online programs also allow individuals to gather extensive knowledge of how AI can be applied to this field. The course also offers professional certification that strengthens professionals’ job profile and increases their possibilities of landing a lucrative job.
AI is going to play an essential role in digital marketing. Marketers today need better customer experience, personalized approach, and quality content in order to stay relevant in the competitive marketplace. AI-powered technologies are capable of fulfilling the current marketing needs of companies, that can put help them gain productivity, efficiency, and profitability.