The recent advancements in the field of Artificial Intelligence have opened innumerable opportunities for businesses, especially in the digital marketing realm. AI essentially centres on the usage of machines and their ability to constantly learn and solve complex problems. The potential of AI can make a significant difference in digital advertising space as it will increase the efficiency of various processes, thereby enabling marketers to deliver more productive results.
According to research, 51% of marketers have already invested in AI, and 27% of online marketers are planning on incorporating this technology in the year 2019.
Here is how AI will transform digital marketing in the year 2019
- Enhanced User Experience
Optimized user experience is one of the important aspects of an effective digital marketing strategy. When relevant content is provided, users are more likely to convert and become recurring customers that can further help in creating brand loyalty. AI has the ability to collect data and determine the content that is the most applicable based on important facets like customers’ past behaviour, historical data, location etc. This allows companies to offer a unique experience to each customer and create value services.
- Real-Time Customer Support
Digital marketing needs a communication system that is advanced, accurate, and quick. Chatbots have emerged as a powerful communication tool that is changing the way users communicate with brands. In simple terms, chatbots are computer programs that automate defined tasks mainly by chatting with users via a conversational interface. Every customer today expects quick and responsive services and chatbots are specially programmed to deliver the same.
- Automation of Complex Processes
Various tasks associated with digital marketing are considered as intelligent ‘guesswork’ that includes testing and modifications. While modern analytical tools today are more accurate than before, integrating built-in decision-making tools that learn as they operate is a smart approach towards digital marketing.
AI is built to understand patterns in buyers’ behaviour and how they make decisions. The more it understands users, the more marketers can develop strategies that align with their targeted audience’s preferences and requirements.
Artificial Intelligence as a Career
With more companies being attracted to the notion of Artificial Intelligence, the scope of AI as a career is certainly becoming significant. To become an AI expert, one must have an in-depth knowledge of mathematical concepts such as algebra, statistics, logic, algorithm etc. Enrolling in digital marketing certification or digital marketing online programs also allow individuals to gather extensive knowledge of how AI can be applied to this field. The course also offers professional certification that strengthens professionals’ job profile and increases their possibilities of landing a lucrative job.
AI is going to play an essential role in digital marketing. Marketers today need better customer experience, personalized approach, and quality content in order to stay relevant in the competitive marketplace. AI-powered technologies are capable of fulfilling the current marketing needs of companies that can help them gain productivity, efficiency, and profitability.
Digital marketing is a fairly new field of marketing which deals with all the marketing efforts done by a company on the internet. An example of digital marketing would by advertising is done by a brand on any online marketing channel such as Facebook, Twitter, search engines like Google, emails, blogs etc. Today, it is a popular career choice with many educational websites offering a digital marketing online certification as well as universities giving a digital marketing certification to its students.
A digital marketing analyst is somebody who helps in creating and implementing digital marketing strategies to achieve the business objectives of the organization.
If you are a digital marketing analyst, you will be doing the following things –
Campaign Strategy and Management
As a digital marketing analyst, you would have to analyse data from your online marketing campaigns and find out areas where you need to focus your advertising. You would also assist in creating strategies for different ad campaigns and manage them. A portion of your time will be devoted to development of online content for different web marketing channels like e-commerce portals, blogs, social media portals etc. You may handle one product or a host of products.
Reporting and Analysis
One of the major requirements in this role is to maintain and share all relevant performance metrics. It means that you are also responsible for publishing all reports and dashboards. You would have to release them at an agreed upon time and regularly shares actionable insights which will help the organization in making strategic decisions.
Analytical and Technical Support
As a digital marketing analyst, your work will involve measuring and analysing online marketing campaigns like paid and organic search, affiliate marketing, display marketing, social media marketing and email marketing. To do so, you need to be strong with analytical tools like Google Adwords, Google Analytics etc. as well as have good command over Microsoft Office tools like Excel, Powerpoint, Access etc.
It is a regular task for a person in this role to provide support in communication plans. Communication plans are built on the insights provided by the analyst who also assists in finalising the content of communication plans.
A digital marketing analyst needs to keep a close watch on numbers. Hence, companies prefer a person with at least a bachelor’s degree in technology, statistics or related disciplines. While a hardcore web analytics background might not be required at an entry level, an in-depth understanding of digital marketing, as well as knowledge of some of the tools used, is important. If you are interested in a career in this field, it is best to prepare yourself accordingly.
Build your skills in Marketing Analytics by enrolling into an online course from a reputed institute and give your resume the boost it needs.