Digital marketing is destined to take giant strides in the future based on the advancement in digital technology. An ET survey reveals that digital advertising is expected to grow at 32% CAGR to reach somewhere close to INR 19,000 crores in 2020. Digital media spend which stands at 15% at present is likely to go up to 24% by next year. This data shows that digital marketing is growing at a very fast pace and to become an expert in digital marketing in 2020 some concrete steps need to be taken.
Technology & Marketing Integration
- Prepare an end to end customer experience
AI is going to play a big role in merging marketing insights with technology. The importance of customer experience is coming to the fore and organizations are realizing the value that customer experience has in their business growth.
More personalized and customized content is expected to evolve with marketing automation.
- Investment in AR/VR
The use of AR and VR will bring further transformation in the process of collection of information by business organizations and customers. Digital innovations will have to brought in to improve the overall online experience of consumers.
A separate Budget for Marketplaces
Amazon has emerged as the biggest player in digital marketing. Investment in the Amazon Automation tool, therefore, makes a lot of sense. Industry insights show that Amazon is the first choice of 56% of customers who shop online and 51% cross-check with Amazon if they are buying on some other platform. This behavior is slated to increase by 10 to 15 % by next year. It is very important, in the light of these figures, to use Amazon optimization in any e-commerce SEO strategy. Google Shopping is expected to make inroads in this segment.
Adapt to Major Changes
AI devices have made their niche in the market. Everyone is familiar with Siri, Alexa, and Google Assistant. A big jump is expected in voice-based advertising in the coming years. The number of people using voice searches is increasing every day. Mobile display advertising revenue is predicted at 63%. Advertising on Whatsapp and focusing on private and customized messaging and establishing a strong presence on social media are areas that digital marketers need to pay attention to. Reflecting on these changes and the strategies that need to be put in place would be a good option.
Certified Digital Marketing Programs
To become an expert in digital marketing enrolling in a certified digital marketing program is highly recommended. IIM Raipur offers an Executive certification in Digital Marketing and Social Media Strategy. This digital marketing program promises to make you a digital marketing expert by specializing in Social Media & Content Marketing, Branding & Marketing Analytics. The syllabus of this digital marketing program includes SEO, SEM, Branding, Content Marketing, Marketing Analytics, and Social Media Marketing.
Talentedge has several certified digital marketing programs in collaboration with IIM (Raipur) and XLRI (Jamshedpur) apart from MICA.
2020 is going to bring with it massive changes in digital marketing. To be well prepared for this a digital marketing program is strongly recommended.