PPC or pay-per-click is defined as a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. PPC enables buying visits to your site rather than earning those visits organically. A successful pay per click campaign is not easy to run. It requires endless hours of testing and optimizing. Let us learn how one can become a PPC expert in 2020.
Focus on a single network
The first thing that needs to be done for becoming a PPC expert is to decide on a network. Many PPC networks are similar but they each have their unique differences. Moving from network to network is not advisable as it will only increase the time it takes you to become an expert. Whether it is Bing, Adwords or Facebook ads, picking up one network and sticking to it is the ideal way to go.
Understand the Metrics
Step two is to understand the metrics. There are five metrics which every marketer must track:-
- Click-through rate
- Cost per click
- Quality scores
- Cost per conversion
- Return on ad spend
These metrics help you determine how successful your campaign is. It also offers the kind of data that helps you in adjusting your campaign. Apart from these basic metrics, there are many more which can be used to increase your expertise.
Get Inspired by Competitors
Competitors will be there in every field, happily competing against your ads. These competitors can provide you with valuable PPC information. By studying their ads you can get an insight into their PPC strategy. This information will help you to improve your ads.
Become an Excel Expert
Microsoft Excel is the one tool that is indispensable when it comes to managing data. It has countless features and functions and it makes managing loads of data is so simple. It is essential to master the shortcuts as they will help save a lot of time.
As a PPC expert, you will be writing thousands of descriptions and headlines. Creative headline writing skills need working on. Dull and weak headlines are a shortcut to a failed campaign. You may also be required to write landing pages or maybe just the highlights and the structure. Whatever be the case improving your writing skills is essential.
Protect Valuable Ads
As a PPC expert, you must learn to protect your hard work. Creating successful campaigns from scratch can be very difficult and time-consuming. Beware of click fraud. Almost 1 in 4 clicks on pay per click ads are fraudulent. This could be interpreted to mean that your PPC budget could be wasted by malicious bots and users who have no intention of buying your products and services.
Online Digital Marketing Certificate
To understand the nuances of becoming a PPC expert it would be a good idea to get an online digital marketing certificate. Digital marketing IIM courses are also available. Talentedge offers various digital marketing courses in partnership with some of the most premier institutes like IIM Raipur, MICA, XLRI etc.