What is it about a career in advertising that catches the eye? Why advertising on Facebook, Instagram or Google the way to go? How to get started with advertising?
Well, the answers are pretty straightforward- a career in advertising is very lucrative and rewarding; you market where your customers are; pursue an advertising and public relations course to launch a career in advertising.
But first, let’s learn a little something about advertising.
How to Advertise Online?
It can be as easy as posting a couple of posts on social media platforms such as Facebook, Instagram, Twitter, etc., or it can be a little refined like blog and content offers. The latter makes sense because these are often managed by different internal teams with different goals to provide business awareness.
Also, you can couple the aforementioned organic efforts with paid marketing. Paid marketing can be beneficial if targeted right. Although it costs business money to advertise online, it offers a pretty high return on investment.
Types of Online Advertising
Social Media Advertising
There are nearly 2.5 billion active users on Facebook every month, 1 billion on Instagram, and 330 million on Twitter.
The rule of advertising is simple – advertise where your customers are. And, in this digital age, all the customers are busy on Facebook, Instagram, Snapchat, Twitter, etc., so you have to market online. That makes social media marketing an essential element for growth and success.
Paid Search Advertising
Need an answer to a question? Google it.
That’s the primary response, and that is exactly what customers are doing today. If a business appears on the top of the search result, it’s likely to get the most clicks. And, more clicks mean more traffic; more traffic means more conversion.
Online publishers produce content every day on social media. Brands pay these publishers to promote and advertise their brand as well. Paying publishers to distribute sponsored content to their massive audience via social media is known as native advertising.
Have you seen banner ads when you open an app? That’s display marketing. The largest networks in the banner ad renaissance are Google and Facebook. These platforms display a business’s ads to the right target audience, at the right time, and place. So your business can have more control on when and to whom the ad is being displayed.
How Can You Learn About Advertising?
Building a career in advertising is simple; pursue an advertising and public relations course, get some experience, and you are all set. As simple as this may seem, picking a credible advertising online certification is crucial. There are several platforms offering advertising and public relations courses, so research about each platform before putting your money in. That being said, an online advertising certification can help you develop a deep understanding of advertisement management.
A basic understanding of advertising management can be gained from a great blog or video, but for a deeper understanding, pursue an advertising and public relations course.