Close
*

Forgot password?

Close
Reset Password
Answer: 5 + 9

Register Now

Autofill
Close
*
*
*
*
*
*
*
Upload a profile picture
Already have an account?

Log in

Close
*

Forgot password?

Close
Reset Password
Answer: 2 + 10

Create an account to find courses best suited to your profile

Autofill
Close
*
*
*
*
*
*
*
Upload a profile picture
Already have an account?

Log in

Close
*

Forgot password?

Close
Reset Password
Answer: 10 + 3

Create an account to find courses best suited to your profile

Autofill with Google Autofill with Linkedin
Close
*
*
*
*
*
*
*
Upload a profile picture
Already have an account?
Complete Guide on Successful Social Media Marketing Strategy

Complete Guide on Successful Social Media Marketing Strategy

Social Media Marketing

 

The action of creating content to promote your business and products on various social media platforms is called social media marketing. Unique content helps in increasing brand awareness on platforms like Facebook, Twitter, Instagram, etc. A sound social media strategy helps generate leads and boost conversions.

 

How does one create a social media strategy? Here are some pointers which would serve as a complete guide to formulating a social media strategy.

 

Research your Buyers

The first step is to determine who your buyers are so that their needs can be appropriately targeted. You need to be clear about the people you are trying to reach and how they could be classified into groups. You would then be able to determine what content will attract customers.

 

Decide Your Social Platform

It is very crucial for a marketer to determine which platform you are going to share your content on. There is no right or wrong answer here. The choice is determined by the needs of your target customers and where they tend to spend their time online. Social media platforms you could choose from are:-

 

Snapchat – The 300 million users comprise essentially of generation Z

Facebook Millenials are the majority of the 2.2 billion users

Twitter The 335 million users are mostly Millenials

Youtube Generation Z and Millenials combine to form the largest portion of 1.9 billion users

Pinterest Older Millennials form a major portion of the 250 million users.

 

Create Engaging Content

It is crucial to have engaging social media content that stands out. It should provide viewers with a reason to click the “Follow” button and interact with your brand. Have a look at your competitor’s content. It helps to be more creative. Take full advantage of the features offered by the platform you are using.

 

Schedule your Posts

Use a social media management solution to ensure that your content is shared as planned. These tools allow you to prepare pictures and videos, write captions and schedule posts in advance. These tools share your content on schedule and monitor all post interactions and engagement for you automatically. A few examples of social media management solutions are Hubspot, Sprout Social and Hootsuite.

 

What should your posting frequency on your social media channels be? You should only post on social media when you have quality content to share. If your posting frequency is infrequent your followers are bound to forget you if you post too frequently your followers may get irritated. There are plenty of resources that explain social media post frequency standards by industry and platform.

 

Analyze Results and Impact- Social Media Metrics

An important aspect of social media marketing is ensuring that your efforts are successful in helping you meet your goals. This can be done by reviewing and managing your social media metrics. Social media metrics may include data about your level of follows, shares, engagement, and other interactions on each platform. Some of the most important metrics for you to track are Reach, Engagement, Followers, Video Views, Impressions, Tags, Mentions, Profile Visits, Shares, and Reposts.

 

You can review social media metrics through analytics tools built into various platforms that you use like Twitter Analytics, Instagram Insights, Facebook Analytics.

 

Certified Digital Marketing Course

A certified digital marketing course would be ideal to learn more about social media marketing strategy. A digital marketing course from IIM, MICA or XLRI would be an excellent option. Talentedge is an excellent platform for a digital marketing course.

Recent Post

Tag Cloud

Know More about the Course

Talk to our counsellors to find a course best for your career

  • Will get in touch with you soon

Let us call you back

We'll contact you ASAP
OR

Call us

Call us to get more information

Our counsellors will call you back in next 24 hours to help you with courses best suited for your career

No Course with the Search Term, Please find our popular courses