Phone Login

Close
*

Forgot password?

Close
Reset Password
Answer: 10 + 3

Register Now

Autofill
Close
*
*
*
*
*
*
*
Upload a profile picture
Already have an account?

Log in

Please Wait.....
Close
*

Forgot password?

Close
Reset Password
Answer: 4 + 4

Create an account to find courses best suited to your profile

Autofill
Close
*
*
*
*
*
*
*
Upload a profile picture
Already have an account?

Log in

Close
*

Forgot password?

Close
Reset Password
Answer: 1 + 4

Create an account to find courses best suited to your profile

Autofill with Google Autofill with Linkedin
Close
*
*
*
*
*
*
*
Upload a profile picture
Already have an account?

Components of Digital Marketing

We live in a digital age with 24*7 connectivity, where almost 4.57 billion people are active internet users. This encompasses 59% of the global population. These stats make it a must to have a solid digital marketing strategy that engages the consumer and follows them through to your online sales cycle. What you’ll find below are the most critical components of digital marketing. The goal here is that you’ll be able to walk away with a clear understanding of your options and an action plan.

Five Most Essential Components of Digital Marketing

  • Website

The first thing you need to activate a digital marketing strategy is a website. Having an official website is critical for the success of your digital marketing strategy. Make sure that your website is user-friendly, promotes your brand, includes a call-to-action button, contact information, and creative landing pages.

  • SEO

An essential part of a digital marketers journey – SEO can help your business rank on search engines like Google or Bing. When you optimize your website landing pages or blogs using targeted keywords, the search engine ranks your website on the top, making it visible whenever a user enters the keyword. A detailed understanding of SEO is a must for success in this domain, and an online digital marketing certification is the first step towards gaining the necessary knowledge.

  • Paid Ads

SEO is extremely valuable and essential, but it also a time-consuming process. And, in this competitive world with cut-throat competition, gaining quick exposure is quite necessary to establish a strong customer base. For immediate results, pay-per-click marketing on various online channels is the perfect way to go.

  • Social Media

Social media is another one of the essential components of digital marketing. Without having an online presence, a business cannot stay connected to its consumers and influencers. Social media is a potent tool, and if used right, can help build a sharp image. An online digital marketing certification can help you expand your knowledge base on social media marketing and social media optimization.

  • Analytics

Without analytics, you cannot measure performance, and without measuring performance, you cannot determine the success or failure of your digital marketing strategy. Analytics is the greatest asset of digital marketing that helps regulate the performance of your digital marketing efforts. Several analytics tools can help you analyze, measure, and improve your marketing campaigns. To learn the full extent of these tools, consider pursuing an online certification like the digital marketing course MICA.

Now, Pay Attention – This is Important

Digital marketing depends entirely on the data of where you’ve been, the content, and your company’s strengths and weaknesses. The number one way to build a career in this domain is by pursuing a digital marketing course. This course helps entry-level aspirants as well as sales and marketing executives to improve their company’s performance, reputation, and relationship with customers. Not only that, the digital marketing course from MICA provides a deep understanding of digital marketing tools & techniques that helps you manage an entire digital marketing campaign from start to finish.

Recent Post

Know More about the Course

Talk to our counsellors to find a course best for your career

  • Will get in touch with you soon

Let us call you back

We'll contact you ASAP
OR

Call us

Call us to get more information

Our counsellors will call you back in next 24 hours to help you with courses best suited for your career

No Course with the Search Term, Please find our popular courses