With the advent of digital marketing, businesses have reached a wider audience than the customers they could get with traditional marketing techniques. In recent years, it has become a well-known tool among marketers to promote their business.
“In the time it took you to read this sentence, approximately 20 million emails have been sent.” – John Watton
That is how fast digital marketing is affecting the lives of businesses as well as consumers. Many small businesses have also flourished because of their robust digital marketing strategies. The importance of digital marketing for any business has increased over the years and will grow even more in the forthcoming years, with almost everything going digital.
If you do not keep up-to-date in today’s highly ambitious and competitive world, you will be left behind. To understand how digital marketing can impact the firm’s activities and performance, you can enrol for an online digital marketing course in India. Until then, let’s understand what digital marketing is and how it relates to sales and branding.
What is Digital Marketing?
Digital Marketing helps you to attain business goals by promoting your organisation’s products and services through digital platforms. It is impressive how many channels it has and is not only limited to the web and social media. Some of the various digital channels include:-
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Pay Per Click
- Inbound Marketing
- Affiliate Marketing
Difference Between Digital and Traditional Marketing
The prime difference between digital and traditional marketing is the means through which they convey their message. While conventional marketing uses channels like TV, newspapers and magazines, digital marketing uses digital media.
Digital Marketing has many additional benefits which are missing in the traditional way of marketing. In conventional advertising, you have limited control over the people that you reach with your marketing strategies. Whereas, in digital marketing, you can target the audience that is more likely to purchase your brand’s products or services. Another benefit of using digital marketing over conventional marketing is that the former provides insights about the business, measures the results in real-time, and is more cost-effective.
Considering the reasons mentioned above, it has become essential to acquire these skills to survive in today’s technology-powered world. It is also because of these reasons that digital marketing courses have a high worth these days. One such course is the executive development program in digital marketing from MICA, which can help you learn everything about this domain.
Digital Marketing And Sales
Advertising brings in the leads, but it is the sales team that converts them into customers.
As opposed to digital marketing, which involves reaching and engaging with your target audience, digital sales involve converting your audience to consumers. The ultimate goal of a business is to make sales and earn revenue. Implementing this 3 step strategy can help you get started:-
- Know Your Audience
Research is an essential tool to know who your target audience is. In-depth research about the industry, the needs of the consumers and your competitors help you learn more about the requirements of your product. By the end of your research, you must be able to answer these three questions:-
- Who are your customers?
- Which of their problems are your products solving?
- What is the USP of your product or rather why should customers choose your product over the competitors?
- Social Media Presence
There are approximately 3.2 billion social media users every day.
A considerable part of the population uses social media to look for products and services they want. Therefore, sellers must maintain a social media presence. There are many social media platforms you can choose from, depending on the industry and your needs. Some of the most accepted or popular ones are Facebook, Instagram, Twitter and LinkedIn.
You can find the right people at the right time on such social platforms. Moreover, your buyers can find you, increasing your sales volume.
- Make a Sale
The ultimate goal of every marketing effort is to make a successful sale. This step involves informing the customer about your products and services, convincing them, making them aware of the guarantee or policies related to the product. And also guiding your customers throughout the process to ensure that there is no confusion and the customer is satisfied. Moreover, you can also add testimonials to your product and services to build trust.
Both digital marketing and sales work closely with each other. Without marketing, increasing sales can quickly become an uphill climb. Similarly, without sales, marketing is left with little scope. An MICA executive development program in digital marketing can help you learn more about digital marketing and sales.
Digital Marketing And Branding
A brand is no longer how you see it – it is your customers’ perception that makes a brand what is it.
A brand is the personality of a company. It helps form a strong perception of the company’s products and services in the consumer’s mind. It uses components like the brand’s mission and vision statements, logo and designs to leave a long-lasting effect among the customers.
The concept of branding is not the same as it was years ago. Today, branding is what you communicate to the audience. As digital marketing is in the limelight these days, you can convey your messages through digital platforms.
The objective of branding is to make the audience remember and consider you when looking for a product or service your business offer. You must be able to separate your image from the competitor’s. The most logical way to build your brand is through digital marketing, which can help you reach a broader audience in a short period.
A positive brand image raises the worth of the products and services that you offer. For instance, people buy Peter England or FabIndia clothes more than the less known brands.
An online digital marketing course in India can help you learn everything about the relation between digital marketing and branding. These courses are designed to guide you about all the different aspects of digital marketing.
To Wrap It Up
There are several facets of digital marketing that have evolved over the years. And it is going to continue to grow even further. As a marketer, it will be your responsibility to keep your company updated on the changes, build brand loyalty and convert the audience into potential buyers.
So, if you are ready to build a robust career in this field, an online digital marketing course in India can help you. Enrol yourself in one of the best executive development programs in digital marketing from MICA today, and make your way to career progression.