Presently, there are approximately 3.2 Billion internet users who account for 56.1% of the world’s population. This increased usage of the internet has forced businesses across the globe to take their marketing campaigns online. Digital marketing works with an aim to connect business to its target audience by the means of digital mediums like social media, digital content, email marketing, etc.
The impact of digital marketing can be witnessed on the business of all sizes and operational nature. Some of the ways digital marketing has proven to be important for organizations include:-
- Low Entry Barrier
Traditional marketing methods like radio commercials, billboards, TV ads, etc. all require a company to invest a large sum of money, making them inaccessible for small scale businesses. Digital marketing, on the contrary, allows companies to reach the right audience at a much lower cost. It continues to provide lucrative opportunities for companies regardless of their size in order to build a strong marketing strategy that positions them on a global scale, thereby significantly increasing the market competition.
Scalability, that digital marketing provides, is the reason why it has surpassed traditional marketing. Marketers cannot measure how many people have viewed their television ads or looked at their company’s billboards. However, digital marketing offers comprehensive reports with precise numbers that help companies determine how their strategies are performing and what needs to be modified. By offering measurable results, digital marketing allows marketers to streamline their processes and focus on the areas that are providing desirable results.
- Global Reach
Traditional marketing is restricted to a specific geographical area. Digital marketing, on the other hand, allows businesses to get access to a larger and global audience. It enables companies to find new markets and trade globally in a convenient and cost-effective manner.
Traditional marketing has a generic approach, but presently customers are more inclined towards availing personalized and customized experience. This is where digital marketing proves to be highly beneficial because it allows a business to use the preferences and interests of individual customers in order to extend them tailored services.
A Career in Digital Marketing
With companies putting more focus on digital marketing, digital marketing skills are in high demand. Some of the most in-demand online marketing skills include content creation, social media strategy, mar-tech and analytics, etc. There are plenty of opportunities for people looking to enter the realm of digital marketing. Individuals can enrol themselves in a digital marketing course in order to gain the required knowledge, professional certification and increase their job prospects. Additionally, an executive program in digital marketing is ideal for working professionals to take their career to the next level.
It’s is quite evident that businesses in the present economy need digital marketing to compete and sustain in the competitive marketplace. Digital marketing gives companies the opportunity to evaluate their performances, the effectiveness of marketing campaigns and make modifications accordingly. Irrespective of what companies are selling, the techniques involved in digital marketing can be applied to any industry in order to offer quick and effective results, making this modern marketing form-critical for the overall business development.