Presently, there are approximately 3.2 Billion internet users who account for 56.1% of the world’s population. This increased usage of the internet has forced businesses across the globe to take their marketing campaigns online. Digital marketing works with an aim to connect business to its target audience by the means of digital mediums like social media, digital content, email marketing, etc.
Impact of Digital Marketing
The impact of digital marketing can be witnessed on the business of all sizes and operational nature. Some of the ways digital marketing has proven to be important for organizations include:-
1. Low Entry Barrier
Traditional marketing methods like radio commercials, billboards, TV ads, etc. all require a company to invest a large sum of money, making them inaccessible for small scale businesses. Digital marketing, on the contrary, allows companies to reach the right audience at a much lower cost. It continues to provide lucrative opportunities for companies regardless of their size in order to build a strong marketing strategy that positions them on a global scale, thereby significantly increasing the market competition.
Scalability, that digital marketing provides, is the reason why it has surpassed traditional marketing. Marketers cannot measure how many people have viewed their television ads or looked at their company’s billboards. However, digital marketing offers comprehensive reports with precise numbers that help companies determine how their strategies are performing and what needs to be modified. By offering measurable results, digital marketing allows marketers to streamline their processes and focus on the areas that are providing desirable results.
3. Global Reach
Traditional marketing is restricted to a specific geographical area. Digital marketing, on the other hand, allows businesses to get access to a larger and global audience. It enables companies to find new markets and trade globally in a convenient and cost-effective manner.
Traditional marketing has a generic approach, but presently customers are more inclined towards availing personalized and customized experience. This is where digital marketing proves to be highly beneficial because it allows a business to use the preferences and interests of individual customers in order to extend them tailored services.
A Career in Digital Marketing
With companies putting more focus on digital marketing, digital marketing skills are in high demand. Some of the most in-demand online marketing skills include content creation, social media strategy, mar-tech and analytics, etc. There are plenty of opportunities for people looking to enter the realm of digital marketing. Individuals can enrol themselves in a digital marketing course in order to gain the required knowledge, professional certification and increase their job prospects. Additionally, an executive program in digital marketing is ideal for working professionals to take their career to the next level.
It is quite evident that businesses in the present economy need digital marketing to compete and sustain in the competitive marketplace. Digital marketing gives companies the opportunity to evaluate their performances, the effectiveness of marketing campaigns and make modifications accordingly. Irrespective of what companies are selling, the techniques involved in digital marketing can be applied to any industry in order to offer quick and effective results, making this modern marketing form-critical for the overall business development.
The rapid growth of the Internet and all of the aforementioned reasons have created massive opportunities for organizations to expand their business impact in the cyberspace domain.
The need for professionals who are proficient in the craft of digital marketing is increasing. Professionals and beginners who undergo digital marketing courses will have the skills and knowledge that are essential to harness the strength of the Internet to create outstanding email campaigns, web pages, community blogs and more.
Companies are going in top-gear to recruit skilled digital marketing professionals to relate with online-savvy consumers. The requirement for knowledgeable online marketing professionals is growing at a great pace.
What is the Growth of the Digital Marketing arena in 2022?
The career field in digital marketing comprises many niche jobs. Some of the most sought after positions are
- Social Media Marketing
- SEO Specialist
- Brand Management
- Business Analytics Specialist
- Professional Blogger
- Web Designer
A talented digital marketer should possess a wide range of skills that are aimed to connect with and have a powerful positive influence on clients who want to know further about a given service or product. The overarching goal is to enhance business sales and a digital marketing professional should efficiently reach this objective.
How to Grow as a Digital Marketing Professional?
Getting certified from reputable institutes and acquiring new skills by undergoing a digital marketing course in 2022 is a sure shot way to have a successful career in digital marketing.
- Inbound Marketing- Having the capacity to employ inbound marketing to create new leads.
- Flexibility- Ability to make interventions in existing strategies and align them to business goals.
- Organizational skills- Ability to develop a comprehensive understanding of different marketing aspects and develop synergistic solutions.
- Experience in sales- A seasoned digital marketing professional should be able to comprehend and foresee the changing sales trends.
List of Courses offered by Reputed Institutes
IIM digital marketing courses can help time-starved professionals to grasp digital marketing techniques in a quick time frame. Apart from learning from industry experts on digital marketing strategies, learners will be able to imbibe a comprehensive view on how to use digital marketing mediums to escalate business growth.
Opportunities for Digital Marketing Professionals
There are no predetermined eligibility criteria to enter the arena of digital marketing and making your mark. Thanks to various digital marketing courses in 2022, both beginners and professionals from diverse backgrounds can kick-start their careers and pursue excellent job opportunities by enhancing their creative elements.
There are many avenues of digital marketing and you need to acquire skills and certifications in the domain that you have passion and curiosity for.
- Digital Marketing data analytics to enhance the user experience
- Social Media advertising through Facebook
- Big Data and Mobile Marketing to increase content relevancy to clients
- Creative technologists provide outstanding design solutions to client’s projects.
Final Thoughts on Digital Marketing in 2022
Be it switching careers or skill enhancement, getting certified through digital marketing courses in 2022 that will give you renewed purpose and motivation in the digital marketing arena. Make the right decision regarding which course to select according to your skill needs.
Ultimate Guide to Career in Marketing
Why pursue a career in digital marketing?
10 Best Digital Marketing Courses to Advance Your Career
Why pick a career in marketing communication & advertising?
Kick-Start Your Career With The Best Digital Marketing Course