Management goes beyond just telling others what to do. It is a process of setting goals and getting the right people together to accomplish objectives by planning and organizing all the relevant resources effectively and efficiently. Essentially, the management process encompasses four imperative functions that include planning, organizing, directing, and controlling. Enrolling in a general management course offers extensive knowledge about these four functions and allows one to better understand the responsibilities of a general manager.
However, to provide you with a brief, following are those functions (in detail explanation) that every manager must execute efficiently in order to achieve the company objectives:-
Planning – Deciding the Course of Action
Planning is a function in which the managers set certain company objectives and develop a course of action to accomplish those goals. A set plan in place helps in maintaining managerial effectiveness as it acts as a guide for the employees’ future activities. It also helps in ensuring that resources are implemented in the most efficient manner. Managers continue to analyse the plan at every step and make necessary modifications. Evidently, it is an intellectual function that helps avoid uncertainties, confusion, risks, and wastage of resources.
Organizing – Allocating Activities and Resources
Organizing can be interpreted as the process by which outlined plans are executed in order to achieve the objectives. Within this process, the managers allocate physical, human, and financial resources in the most effective manner. The steps in organizing involve identifying the activities, categorizing the tasks to individuals and groups, creating responsibilities, and delegating authorities. On the whole, the purpose of the organization structure is to develop a productive environment in order to get the best out of the workforce.
Directing- Leading People Towards the End Goal
Directing is a process that requires managers to motivate personnel to achieve business objectives. It emphasizes leadership, motivation, supervision, and communication that facilitates employees to perform their task with optimum efficiency.
- Leadership entails instructing and guiding employees with regards to methods and procedures
- Communication is two way to ensure that the information is conveyed to the personnel clearly regarding methods and procedures
- Motivation includes encouraging the workforce to deliver effective performance with minimal direction from the seniors
- Supervision is a continuous process that results in generating regular progress reports and ascertains that the directions are being followed
Controlling – Monitoring the Activities
Controlling encompasses measuring accomplishments against the standards. Control ensures that every task is completed with quality matching that of the set standards. Furthermore, efficient control also assists in predicting deviations and making necessary modifications at the right stage. The function of controlling includes:-
- Setting up performance standards
- Measurement of actual performance with set standards and identifying deviation (if any).
- Implementing corrective action.
The above were the primary functions of general management which also lays out the responsibilities of managers. It is the duty of the top-level management to execute each of these managerial processes with fidelity in order to accomplish the predetermined company objectives and ensure continued growth for the business.