The importance of data analytics is getting a lot of attention in the business world, even in the government sector, in recent years. Subsequently, the demand and salary for data analysts are skyrocketing, and it is one of the hottest jobs in the information technology arena. The latest assessment of Glassdoor finds that the national average salary of a data analyst is INR 404,660, with the highest point reaching to INR 798,000. Quite impressing for a young professional, isn’t it? If you are wondering why they are paid so much, here are the reasons.
Data is Everything
It is not an exaggerated statement when we say data drives the business in the current scenario. Each and every executive decision is data-oriented these days. From product design to advertorial campaigns, consumer behaviour to market trends, HR to pay packages, data plays a major role in every crucial business decision. The job of a data analyst plays a larger role in the organization than merely collecting, processing, and performing statistical analysis of data.
Shortage of Talents
It is not that easy to find the right talent in data analysts’ jobs, although there are many young professionals aiming for a bright career as a data analyst. The individual should be proficient in technical aspects like data mining and analytics; have a thorough understanding of statistics, and should be passionate and knowledgeable about the domain in which the business functions. Frankly, it is hard to find individuals with all the required skillset and data analyst certification. This dearth of real talent makes the right ones avail huge pay packages.
Considering the growing realisation about the power and possibilities of data analysis, Indian companies are investing hugely in bringing development in the field. Data mining and analytics are considered to be growth triggers, which in turn is increasing the demand for professionals undergoing data analytics training. Another triggering factor for the increase in salary and demand of data analyst is the emergence of e-commerce companies who are accumulating large and varied sets of data. The expertise of data analysts is required for them to derive useful insights and open up better revenue opportunities.
For data analysts who want to take advantage of the growing demand, it is recommended to be proficient in data analytics certification. Make your move right now!