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Managing Brand Reputation in the Social Media

The Life & Responsibilities Of Marketing Manager Vs Brand Manager

Who Is A Marketing Manager?

A marketing manager is a professional who manages the marketing of an organisation or its particular product line. He/she can be responsible for various products or services, or even a single commodity. It is important for a marketing manager to have an amicable, outgoing and willing nature in terms of achieving his goals. Along with these traits, he/she is required to be detail-oriented, diligent and determined to meet the timelines and budget restraints.

 

Now, Let’s Understand Who Is A Brand Manager?

A brand manager is responsible for developing a brand strategy for an organisation. He/she oversees an extensive array of business operations which includes branding, product enhancement, communication channels, market research, and online as well as offline promotions. If you are looking for taking up a career as a brand manager, you must definitely pursue a brand sales and marketing online certified course.

 

Responsibilities Of A Marketing Manager

  • Build strategies and plans to get the word out about the organisation and bring quality traffic to the doors of the company.
  • Carry out successful marketing campaigns and own their application right from the blueprint to the execution of the plan.
  • Experiment with various organic as well as the paid channels such as content curation, publicity, event management, pay per click campaigns, lead generation campaigns, social media, performance analysis and copywriting.
  • Create engaging and valuable content for the organisation’s website and blog that draws attention and converts the target audience.
  • Arrange and monitor the marketing budget on an annual basis and allot the funds wisely.
  • Examine customer behaviour and advertising campaigns as well as emails accordingly.

 

Responsibilities Of A Brand Manager

  • Brand strategy, involving the brand guidelines, the setting of the style guides, brand vision and value proposition for the short as well as long run.
  • Planning and implementation of all the media actions as well as communications on all channels which involves online and social media.
  • Helping with the development of the product, new product launch, pricing and creating new business opportunities along with it.
  • Designing and maintaining promotional collateral to determine as well as establish product branding.
  • Controlling the budget for promotional items and advertising.
  • Examine the sales forecasts and compatible financial along with reporting on product sales.

 

How Can You Pursue A Career In The Field Of Marketing?

A brand sales and marketing online certified course would suffice if you are looking forward to building a career in the field of marketing. You can become an extraordinary brand manager or a marketing manager, depending on your interest, by taking up an online marketing brand and marketing communication certified course from MICA. Pursuing an online marketing brand and marketing communication certified course from MICA is also quite feasible as it offers flexibility to the candidates who take up the course.

 

To Sum It Up!

It is pretty clear that candidates must master their skills that are required to become a marketing manager or a brand manager. You are now cognizant of the responsibilities of both the professionals. The ball is in your court now. Analyze what you are interested in becoming and reach heights.

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