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Business Analytics Vs Marketing Analytics

Marketing Analytics vs Business Analytics: Basic Concepts in the World of Big Data

Analytics can be applied to anything that involves measures. Marketing analytics and business analytics are two of the popular concepts in the field of big data. Although interrelated, both these prominent concepts have different meanings and objectives of analytics.

Marketing Analytics

Marketing analytics includes processes and technologies that allow marketers to evaluate the success of their marketing strategies by measuring performance and also enable them to plan for future marketing activities. It uses important business metrics including ROI, marketing attribution, effectiveness, etc. Marketing analytics gathers data from various marketing channels and combines them to offer a comprehensive perspective of the program.

Importance of Utilizing Marketing Analytics

Marketing analytics helps in monitoring various marketing efforts and their individual upshots, thereby ensuring optimum use of available resources. It is widely used to obtain a clear vision with regards to the strategic performance of the marketing activities. Marketing analytics not only provides insights into the financial aspects of marketing but also the results of the various efforts that have been put on promoting a product or service. Subsequently, it allows marketers to identify the key metrics to focus on. On the whole through marketing analytics, companies can:-

  • Identify what happened
  • Understand what is currently happening
  • Forecast what possibly might happen
  • Optimize the resources and efforts

 

Business Analytics  

Business analytics is the discipline of iterative, systematic examination of a corporation’s data with a core focus on statistical analysis. It is used to obtain insights that can be applied to automate and optimize business processes. Effective business analytics depends on the quality of data and skilled analysts who are well-versed with technologies and the business.

Importance of Utilizing Business Analytics  

Business analytics is a methodology that helps businesses make sound decisions. Business analytics can help in improving the profitability of the organization, increase market share, and provide a better return to shareholders. It further facilitates a better understanding of primary and secondary data that can impact operational efficiency.  Following are the benefits of business analytics:-

  • Boost and improve the decision-making process
  • Ensure cost efficiency
  • Improve competitiveness
  • Increase revenue
  • Extend information to a wide audience

 

The application and objective of both the concepts are different, but they are equally important for a business to sustain in this competitive marketplace. Strong implementation of both marketing, as well as business analytics, can help businesses improve their operational efficiency, extend productive results and stay ahead of the competition. Owing to this prominence, the demand for marketing and business analysts is skyrocketing.

A professional certificate can help individuals gain a competitive edge in the job market. In fact, there are plenty of business and marketing analytics certificate online courses that one can enrol in to obtain a professional certificate in the field. Additionally, business and marketing analytics online training programs are especially helpful for professionals who are already working and want to expand their knowledge base and strengthen their job profile.

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