Market research and data analytics are two of the top trending courses of 2019. Market research is an organized attempt to gain information from a target audience about a pre-decided topic. Data analytics is the method of collating, cleaning, modelling and analysing data with the aim of generating insights from them. In addition to these subjects, the perennially popular fields of marketing and branding continue to gain traction as the top trending courses of 2019.
Today’s businesses realise the importance of data-led decision making in their processes. Therefore, they divert a chunk of their resources on data analytics now. To do so, they are hiring data analysts and market researchers at attractive financial packages. Owing to this, a lot of youngsters are interested in building a career in this field. In order to cater to the growing popularity of data analytics amongst the students, many colleges and online educational portals have lined up a series of courses on data market research and data analytics.
Marketing and brand management have also emerged in more evolved forms with the advent of the internet. While traditional formats of marketing exist, the new media of the internet has given rise to digital marketing. These courses are of varying levels and complexities answering the needs of different segments of students. There are both beginner and advanced level courses for freshers and professionals.
While there are a plethora of colleges and universities offering the course on the above-mentioned subjects, the best ones are offered by some of the most prestigious institutions in the country. Working professionals can participate in these courses and use the learning to augment their career. Freshers can also learn from these online courses to gain valuable knowledge in their chosen field. Some of the best online courses are listed below –
- Project Management Course from XLRI Jamshedpur
XLRI Jamshedpur offers an executive development program in project management for senior professionals. This is an exhaustive course that teaches how to manage business projects effectively. As most senior professionals of any company are involved in project-related activities, this course will prepare them by covering a host of issues related to the operational, legal, financial and business aspects of project management. The course is taught by some of the most reputed faculty of XLRI along with industry veterans.
- Business Analytics and Big Data by IIM Kashipur
The executive development program in business analytics and big data by IIM Kashipur aims to help the participants in applying the core concepts of big data and business analytics in their regular managerial decision making. The course teaches how big data and data mining techniques enable the decision-making process by using reliable data-driven insights. The participants also get to know about the best practices related to the field by using an open-source programming language and machine learning frameworks. It is an online certification course.
- Digital Marketing by MICA
The postgraduate certificate program in digital marketing offered by MICA is curated to familiarize its participants with the core concepts of digital marketing. At the end of the program, the participants develop the working knowledge of digital marketing and its various operations. It consists of live sessions by XLRI’s expert faculty and provides a hands-on experience to participants with case studies and projects.
- Entrepreneurship Program by IIM Rohtak
The executive professional development program in entrepreneurship is offered by IIM Rohtak and has been designed to identify and nurture talented entrepreneurs and help them give shape to their vision. The course teaches the essentials of entrepreneurship such as how to start a new business venture and take care of its various aspects successfully. It is taught by seasoned entrepreneurs and industry experts who also provide individual mentoring sessions to the participants.
- Financial Analytics by XLRI Jamshedpur
The executive development program in financial analytics by XLRI is a course meant for finance professionals. Today’s businesses continuously generate financial data and analyse it to draw insights that can help the business financially. This course helps the participants learn how to use complex statistical tools like Python and R. They will be able to perform financial analysis by using the financial information coupled with social media to make logical predictions.
- Marketing and Brand Management by MICA
MICA offers the postgraduate program in marketing and brand management. The course aims to provide a 360-degree view of various elements of marketing such as consumer behaviour, markets, brands etc. Through its integrated approach, the course prepares its participants to make effective branding and marketing strategies.
Most of the top courses in 2019 will cater to the most relevant topics of the present business world. Armed with the knowledge and skills developed through the above-mentioned courses on these relevant topics, a student can develop a successful career for himself in 2019.