Amit is a Professor of Digital Marketing, Digital Marketing Trainer, Digital Media Consultant, Start-ups & Social Enterprise Enthusiast, and a Partner at Unnagi. Since graduating from MICA, Amit has worked for over two decades in strategic media planning, media research, and digital media. He has worked across geographies & cultures in India, Middle East, West Africa, and South-East Asia. Over the course of his career, he has worked with leading global agencies like Mediacom, Lintas Media Group, Universal McCann, OMD and Dentsu where he had the opportunity to manage the traditional as well as digital media mandates for some of biggest global brands across different categories. HeHe has also worked with leading global market research agencies like ACNielsen & TNS Global. In his last job, he was the CEO of PlanB Digital, a boutique digital marketing agency in Bangalore. Before this, he was the Regional Strategy Director for the MENA region at Dentsu Media in Dubai. In 2013, he co-created MICA’s Digital Communication Management (DCM) Specialization along with other MICA faculty. He is currently enrolled as a doctoral scholar at CMR University, Bangalore to do a PhD

Siddharth, The Travelling Professor, graduated as a “First of the MICAn” in 1996 (first batch of MICA’s two-year flagship PGDM) and is back to his Alma Mater as an Adjunct Faculty & Senior Advisor. Siddharth has been teaching at MICA for last many years in his capacity as an Adjunct Faculty. He co-created MICA’s Digital Communication Management (DCM) Specialization along with other MICA faculty. He has mentored over 100 students to convert their ideas into prototypes and potential ventures (this is a six-month project for MICA’s second year PGDM students in lieu of dissertation). He also teaches foundation courses in Digital Transformational Frameworks and User Experience Design. Besides these, Siddharth has taught various other digital and non-digital courses across institutes. Early in his career, he turned an entrepreneur and digital venture/product development evangelist for over a decade – with his earlier UK based company, Cohezia. He remains on Cohezia’s Advisory Board and the various ventures it develops and grows.

Sanjay is a senior management professional with extensive experience in the field of digital marketing. An alumnus of Indian Institute of Management, Ahmedabad (IIM-A), he is also a graduate of the Government College of Engineering, Pune (COEP), India. Since graduating from IIM-A, he entered the online space very early in his career in 2000 when he joined Fabmart.com, one of the earliest Indian eCommerce story. Later, he worked for Baazee.com (later acquired by eBay) as a founding team member. Sanjay subsequently worked in senior management roles for leading online businesses in Australia, UK and Ireland for many years before returning to India. On his return to India, he was Director of Digital Analytics at Fidelity Investments and Senior Director and Head – Global Delivery, Customer Acquisition Cloud at [24]7.ai. He is currently an independent consultant advising organisations on their digital growth strategies. His areas of expertise include Digital Marketing Strategy, Customer Acquisition, Engagement, Retention and Digital Analytics. Sanjay is a regular visiting faculty at MICA teaching various courses in the Digital Marketing domain for both PGP & Online courses.

Sheshank has more than a decade worth of experience in consumer facing businesses including FMCG, Food & Apparel retail. An alumnus of XLRI, Jamshedpur, he is also an engineering graduate VTU, Karnataka. After graduating from XLRI, Sheshank worked with Coca Cola & Marico. In a long stint with Levi Strauss & Co. he worked in various marketing roles in Sales, Brand & Category management roles including digital marketing responsibilities for the brand. Currently an independent marketing consultant, advising organisations on Marketing Strategy and Process Design, Retail and Marketing Analytics, Digital Marketing Strategy, and Digital Analytics. Sheshank is a regular visiting faculty at MICA teaching various courses in the Digital Marketing domain for both PGP & Online courses.