Book Free 1 on 1 session with our counsellors

Last date of application: 16/05/2019

Book Free 1 on 1 session with our counsellors

Last date of application: 16/05/2019

PG Certificate & MICA Alumni Status

Get PG Certificate & Alumni Status from MICA

Learn from the best, LIVE!

Live tutored classes, not recorded sessions, from eminent faculty of MICA

End term project

Project based on industry case study that takes the student through the complete digital campaign planning process

Learn to leverage various Digital Marketing channels

Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing Channels.

Master various Digital Marketing tools

Hands-on practice on Digital Marketing Tools (across various channels) to move rapidly and profitably against Competition.

2 Day on Campus Module

Only for first 30 registrations. Interact with faculty and your peers at the MICA campus

Details

  • Interns or early professionals who want to learn about online marketing methods
  • Professionals with specific responsibilities to market their products & services online
  • Professionals in fields like Customer Relations, Product Development, HR, Consultation, PR etc.
  • Entrepreneurs looking to create & establish their business presence globally through digital marketing.
  • For Indian participants: INR 70,000+ GST
  • For International participants: USD 1600
  • For module including campus visit:
    • For Indian participants: INR 82,000+ GST
    • For International participants: USD 1800
  • Course Commencement: 22 December 2018
  • Duration: 4.5 Months
  • Schedule of Classes: 1.5 hours every Saturday & Sunday from 7.30 pm to 9.00pm IST
  • For Indian Participants – Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • For Indian and International Participants – Interns or Working professionals.

The primary method of instruction will be through LIVE lectures that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge’s Live and Interactive digital learning platform. The lectures will be delivered by eminent faculty from MICA.

All participants will also be granted 24X7 access to Talentedge’s Cloud Campus comprising learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the Course. Students can chat real time with the professors during the live class and also post all other Course-related queries offline on the Cloud Campus.

About Course

This course has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.

Syllabus

  • Module I: Business, Marketing & eMarketing
  • Module II: Search Marketing
  • Module III: Social Media Marketing
  • Module IV: Email Marketing
  • Module V: Display Marketing
  • Module VI: Mobile Marketing
  • Module VII: Web Analytics
  • Advanced Tutorial Classes
  • End Term Project
  • Optional On-Campus Module (Limited Seats)

About Talentedge

Talentedge is an Ed-Tech firm. We are the first to bring ‘Live & Interactive’ anywhere learning in digital format. Jointly with world’s leading institutes and corporates, we offer courses to working professionals, enabling them to plan their future course of action and fast track their careers. Our ability to recreate classroom type interactions in the virtual world has struck a chord with over 3,00,000 individuals and corporate learners, facilitating a social collaborative learning experience in digital space. We enable working professionals to plan their future course of action and fast track their careers. Talentedge is changing the way India learns. We are also one of the first Ed-Tech organizations to be credited with an ISO: 9001-2008 certification.

About MICA

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

Faculty

Amit Kishore

Adjunct Professor, Digital Communication Management

Amit has over 18 yrs. of experience in strategic media planning & media research in India, Middle East, and West Africa & South East Asia. Apart from being an Adjunct Professor of Digital Communications Management at MICA, he heads the digital function in PLAN B Communications based out of Bangalore.

Prof. Siddharth Deshmukh

Adjunct Faculty and Senior Advisor

Prof. Deshmukh is the Program Coordinator for the PG Certificate Program in Digital Marketing from MICA. He has been teaching at MICA for last three years in his capacity of an adjunct faculty. He co-created MICA's Digital Communication Management (DCM) Specialization along with other MICA faculty. He has mentored over 50 students to convert their ideas into prototypes and potential ventures (this is a six-month project for MICA’s second year PGDM students in lieu of dissertation).

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