Prof. Devashish Das Gupta
Professor - Marketing
Devashish has been with IIM Lucknow for the last 17 years. He was earlier with Grasim Industries Limited, Worsted Suiting’s division, wherein he executed assignments in Brand promotion and retail network development. His core area is Marketing Management wherein he focuses on Consumer Behaviour, Retail Management and Destination Marketing. As a part of the 4 member Noida Core Committee he actively contributed in establishing the academic programme in the new satellite campus of IIM Lucknow at Noida.
He is involved in Broad Spectrum Problem solving for organisations which includes Business Horizon Analysis, Integration of HR policies with Business Objectives, Marketing Strategy formulation and Marketing communication strategy with an emphasis on Brand Equity. He trains senior and middle-level executives in Sales Leadership, Business Efficacy, as well as Integration of Product and Brand with Marketing Strategy. He has undergone training at Cornell University on Policy Analysis & Programme Evaluation and Harvard Business School on Participant Centred Learning.