Dr. Moutusy Maity is currently a Professor in the Department of Marketing Management at the Indian Institute of Management, Lucknow (IIM-L). Prior to joining IIM-L, Moutusy was an Assistant Professor at the Indian Institute of Management, Bangalore (IIM-B), and the University of Wisconsin, Whitewater, WI, USA. Moutusy’s research interests are in the areas of consumer interaction with information and communication technology (ICT) (e.g., e-commerce, m-commerce, social media, desktop/laptop environment, mobile device), and the adoption of ICT (e.g., technology adoption at the bottom of the pyramid (BOP) in developing countries). Moutusy holds a masters degree in business administration (M.B.A.) from the University of Calcutta, Kolkata, INDIA, a masters degree in arts (MA) from Jadavpur University, Kolkata, INDIA, and a doctoral degree in business administration (Ph.D.) from the University of Georgia, Athens, GA, USA.