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Prof. Priyanka Sharma

Marketing area

IIM Lucknow

Priyanka SHARMA, has more than 8 years of industry experience in varied sales and marketing roles in prestigious organizations such as Infosys, Oracle and UST Global. She joined IIM Lucknow in the marketing are as a faculty in May 2019 after doing Ph.D. in Marketing from Department of Industrial and Management Engineering, IIT Kanpur. She has done B-Tech in Chemical Engineering from IIT (BHU) Varanasi and PGDM(GM) from XLRI, Jamshedpur.

Based on the rich industry experience and academic exposure she started an elective on Business-to-Business (B2B) marketing in IIM Lucknow for both the regular PGP and IPMX programmes which was rated highly. Apart from that she has taught Marketing Management – I and Marketing Management – II. She has also conducted MDPs on B2B Marketing and Customer Driven Marketing Applications at IIM Lucknow.

She consults and publishes in the areas of Branding, Buyer Behavior, New Product Marketing (entry and exit strategies), and the use of Technology in Marketing. She is currently working on service creation and the use of digitization and ICT.

Dr. SHARMA loves gardening, reading science fiction, and philosophies of Swami Vivekananda and Buddhism. She listens to Gazals and Indian Classical music and loves to watch old hindi classics and practices Yoga.

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