Dr. Ravi Shekhar Kumar joined XLRI marketing area in 2012. His research and teaching interest lies in Digital Marketing, Brand Equity, Experiential Marketing and Healthcare Marketing. He has published papers in international journals and presented papers at various international and national conferences. Previously he has worked in sales and marketing department of Larsen and Toubro Limited, and TATA Hitachi construction machinery company limited. He is also the recipient of second best doctoral dissertation proposal award at International Conference in Marketing- “Shaping the Future of Research in Marketing in Emerging Economies” and recipient of special mention award at second International Conference of Brand Management.